Is it possible to upload files to email campaigns?
It is a common strategy in email marketing to send downloadable files such as e-books, user guides, brochures and presentations to engage and build a closer relationship with prospects and clients. However, it is also crucial to follow the best practices in email marketing to ensure the best deliverability of your campaigns.
Campaigns by Pipedrive (as most email marketing tools) doesn’t support direct attachments, as this may result in your emails being blocked or received in spam. Alternatively, we recommend providing your recipients with a link in the body of your email where they will be able to access and download files such as PDF, DOC, XLS or any other file type.
As we are committed to helping you keep great delivery rates while also following the best marketing strategies, this article will guide you on how to store files and add them to your email campaigns.
Uploading files to Google Drive:
1. Upload a file:
Open Google Drive.
Click the "+ New" button.
Select "File upload" and choose the file you want to upload.
2. Share the file:
Right-click on the uploaded file.
Select "Share".
Adjust the sharing options to “Anyone with the link can view”.
Click on “Copy link”
Uploading files to OneDrive:
1. Upload a File:
Open OneDrive.
Click the "Add new" button.
Select "Files upload" and choose the file you want to upload.
2. Share the File:
Right-click on the uploaded file.
Select "Share."
Adjust the sharing options to “Anyone with the link can view”. Click on “Apply”.
Click on “Copy”.
Uploading files to a web hosting service:
If you own a website, you can upload files to your hosting service using SFTP or your web host's online file manager. This option allows you to share links using your custom domain (e.g.: http://www.yourcompany.com/download-ebook). As each service has their own instructions, consider seeking assistance from your IT team or reaching out to your web host's support for guidance on this topic.
Adding the link to your campaign
Once you have the link to the file you would like to share, you can add it to the body of your email campaign so your recipients can click and download it. You can add it as a hyperlink, a button or add it to an image.
How to add a hyperlink
In the content editor, click on “paragraph”, then drag and drop it into your campaign.
Add the text and select the part that you would like to transform into a hyperlink.
Click on “edit/insert link”.
Add the link in the “Url” field.
Click “OK”.
How to add a button
In the content editor, click on “Button”, then drag and drop it into your campaign.
Click on the added button to open the “Content Properties” panel.
Add the link in the “Url” field.
How to add a link to an image
In the content editor, click on “Image”, then drag and drop it into your campaign.
Click on “Browse” and select the desired image in the file manager.
Add the link in the “Url” field in the “Content Properties” panel.
Now that you have learned how to upload files and add them to your campaigns, be creative and start sharing engaging content with your audience using Campaigns by Pipedrive!