Who this is for
Owners
Managers handling sales conversations
Why this matters
Most studios don’t lose leads because of price — they lose them because of slow, inconsistent, or inauthentic follow-up.
When to apply this
Every day
Every lead
No exceptions
How to do this in Pipeline
Step 1: Speed Matters
Every new lead should be:
Contacted same day
Logged immediately
Step 2: Track Outcomes, Not Just Attempts
Log:
Contacted
No response
Booked
Not interested
Step 3: Follow Up With Intention
Not spam.
Short, human messages that acknowledge:
Why they reached out
What the next step is
What “good” looks like
No uncontacted leads
Clear visibility into where leads stall
Consistent booking behaviour
Common mistakes to avoid
Letting leads sit for days
Forgetting to log outcomes
Treating follow-up as optional