The Outreach Toolkit: 85 Personalized Texts to Drive Member Growth and Retention

At Pipeline Solutions, we understand the importance of keeping members engaged and ensuring they feel supported throughout their fitness journey. To help you streamline your communication with members and clients, we’ve created The Outreach Toolkit—85 ready-to-use personalized text templates designed to help you drive member growth, engagement, and retention.

These templates are perfect for use across various scenarios and include:

Use this toolkit as a guide to craft thoughtful, timely, and personal outreach messages that resonate with your members!

"Hey [Member Name], we’ve noticed you haven’t been in as much lately. Just checking in—if you’re looking for any support to get back into the swing of things, I’m here to help!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. I’ve noticed your visits have slowed down a bit—if you’re ready to get back into a routine, let me know how I can support you!"

"Just wanted to follow up, [Member Name]. We’re here whenever you’re ready to jump back into your routine—let me know if you need anything!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. Just checking in to see how things are going. If you’re ready to pick things up again, I’m here to help!"

"Totally get it, [Member Name]. Whenever you’re ready to ease back in, we’ll be here to support you. Let me know if you’d like to chat about any adjustments!"

"Hey [Member Name], it’s been a while! We’d love to have you back in the studio whenever you’re ready. Let me know if there’s anything we can do to make your return smooth."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. I know it’s been a while since we last saw you! Whenever you’re ready to return, we’d love to have you back. Let me know if there’s anything I can do to make it easy for you!"

"We’d love to see you back at the studio, [Member Name]! Let me know how we can make your return easy and enjoyable."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. Just wanted to touch base and see if there’s anything I can do to help you make your way back to the studio—we’d love to have you back!"

"Totally understand, [Member Name]. We’d love to keep you with us, but please note that if we don’t hear from you soon any special rates—[Insert Special Rate]—you’ve locked in could expire. Let us know if you’re ready to return or if there’s anything we can do to help you come back!"

"Hey [Member Name], haven’t seen you much this week! Let me know if you’re looking to book a class or if there’s anything I can do to help."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. I noticed you haven’t been in much this week—let me know if there’s anything I can do to help you get back in for a class!"

"Hope you’re doing well, [Member Name]. We’ve got some really great classes lined up this week—let me know if you’re ready to jump back in!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! Just following up—if you’re ready to book a class, I’d love to help get you scheduled."

"I totally understand. Life’s busy, right? Let me know if you want to chat about making your schedule work for your goals!"

"Hey [Client Name], we noticed you haven’t started your trial yet. No worries—whenever you’re ready, we’re excited to welcome you!"

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. I saw you haven’t started your trial yet. Let me know if you have any questions—I’d love to help you get started!"

"Just wanted to check in, [Client Name]. If you’re ready to start your trial, we’d be thrilled to have you! Let me know if you need any assistance."

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. I’d love to help you get started with your trial—let me know if you’re ready to dive in!"

"Totally get it, [Client Name]. Let me know if you have any concerns or if there’s anything I can do to help you feel ready to jump in."

"Hey [Client Name], congrats on starting your trial! We’d love to see you in class—let me know if you need help booking your first one."

"Hey [Client Name], it’s [Staff Name] from [Studio Name]! Congrats on starting your trial. If you need help booking your first class, just let me know—I’m happy to assist."

"Just a reminder, [Client Name], your trial is live and we’d love to see you in class! Let me know if you need any help getting started."

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. Your trial is ready to go! Let me know if you’d like me to help schedule your first class."

"No rush, [Client Name]. We’re here whenever you’re ready. If you need help finding the right class, just give me a shout!"

"Hey [Client Name], you’ve been rocking your trial! Ready to take the next step? We’ve got some great membership options that I’d love to chat about, let's keep the momentum going!"

"Hey [Client Name], it’s [Staff Name] from [Studio Name]! You’ve been crushing your trial, and if you’re enjoying the progress so far, now’s a great time to build on that success. Let’s talk about how we can keep you moving forward with a membership."

"You’ve been doing great with your trial, [Client Name]! Let’s talk about how we can keep that progress going—how often are you looking to continue training each week?"

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. You’re doing great, and if you’re ready to keep up the momentum, I’d love to help you find the right membership to fit your goals and schedule!"

"Totally understand! If you want, we can talk about flexible options so that you can keep the momentum going in a way that feels right for you and your goals."

"Hey [Client Name], we noticed your trial wrapped up, and you didn’t get to visit much. I’d love to know if there was anything that didn’t go as expected or if we can make it right."

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. I noticed your trial ended, and it seems like you didn’t get to visit as much as planned. I’d love to hear any feedback!"

"Hey [Client Name], we’d love to hear about your experience! Your feedback is really important to us, so feel free to share any thoughts or suggestions on how we can improve."

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. I just wanted to follow up and see if you had any feedback from your trial. We’d love to improve, and your insights are really valuable to us."

"Thanks for the feedback, [Client Name]. If you’d be open to giving it another go, we’d love to offer a free class to show you what we’re about!"

"Hey [Client Name], how’s the trial going so far? Let me know if you need help with anything—we’re here to make your experience awesome!"

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. Hope you’re enjoying your trial so far! If you need help with anything or have any questions, I’m here to assist."

"Hope you’re enjoying your trial, [Client Name]! We’re excited to see you in your next class. Let me know if you need help with anything."

"Hey [Client Name], it’s [Staff Name] from [Studio Name]! Just checking in to make sure your trial is going well—let me know if you need help with scheduling or anything else."

"No worries! If you ever need a hand with scheduling or want to chat about the trial, just let me know!"

"Hey [Client Name], I noticed you don’t have any upcoming classes booked and your trial is almost up. Let me know if you’d like help scheduling your next class—we’d love to see you make the most of your trial!"

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. I noticed you haven’t booked your next class yet, and your trial is running out soon! Let me know if I can help you get booked in before it ends."

"Just a quick reminder, [Client Name], your trial is almost up and we’d love to help you fit in another class or two. Let me know if you need help scheduling!"

"Hey [Client Name], it’s [Staff Name] from [Studio Name]. Time’s running out on your trial, but there’s still time to squeeze in another class or two. Let me know if I can help you get scheduled!"

"Totally get it! If you need help finding a class or need more flexibility, let me know!"

"Hey [Member Name], congrats on hitting [Insert Class Visit Milestone]! To keep that momentum going, your membership will be renewing soon. Just reply to confirm you're good to continue, and we’ll take care of the rest!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! You’ve reached an awesome milestone—[Insert Class Visit Milestone]—and to keep things moving forward, we’re all set to renew your membership. Just let us know you’re ready, and we’ll handle the rest!"

"Hey [Member Name], your membership is almost up, but with all the progress you’ve made (especially hitting [Insert Class Visit Milestone]!), we’ve got you set to continue. Just give us the green light, and we’ll renew it right away!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. You’ve done great reaching [Insert Class Visit Milestone], and to stay on track, your membership is ready to renew. Just confirm you’re good to go, and we’ll handle the rest."

"Totally understand! If you’d like to discuss any adjustments before renewing, let me know, and we’ll make sure everything works for you."

"Hey [Member Name], you’ve only got a few classes left on your [Class Pack Name]. Let’s get you set up with a new one so you can keep the momentum going!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! You’re running low on your class pack—let’s get you set up with a new one so you can keep pushing towards [Insert goal]!"

"Looks like your class pack is running low, [Member Name]! Let’s get you set up with a new one so you can keep going strong."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! Just a quick reminder that you’re almost out of classes—let’s get you set up with a new pack!"

"Totally get it! We’ve got different pack options—let me know if you want to chat about what might work best for you."

"Hey [Member Name], looks like your class pack has expired! No worries—we’d love to get you set up with a new one so you don’t lose the great progress you’ve been making."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. I saw your class pack expired—no worries! Let’s get you set up with a new one so you can keep working towards [Insert goal]."

"Your class pack expired, [Member Name], but we’d love to have you back! Let me know when you’re ready for a new one."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! Just following up to see if you’re ready for a new class pack—let me know if you need any help!"

"Totally understandable. Let’s chat about what pack options would be best for you when you’re ready!"

"Hey [Member Name], sorry to see you go! If you’ve got a minute, we’d love to know what we could’ve done better—we really value your feedback!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. We’re sad to see you go! If you have a moment, we’d love to hear any feedback on how we can improve."

"We’d love to hear your thoughts on your experience with us, [Member Name]. Any feedback is really appreciated and helps us improve as a team!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. We really value your opinion—let me know if you have any feedback on how we can improve!"

"Thanks so much for your honesty, [Member Name]. We appreciate it and will work hard to improve! If you ever decide to return, we’d love to have you back."

"Hey [Member Name], you’ve already knocked out 3 classes this week—fantastic start! Keep up the great work, we’re so excited to see you continue on your fitness journey."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! I just wanted to say congrats on crushing 3 classes this week—you’re off to a fantastic start!"

"You’re crushing it, [Member Name]! Keep up the great work, and we’ll see you in the studio again soon."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! You’re doing fantastic with your first week—keep up the amazing progress!"

"I get it, [Member Name], but you’re already doing amazing! You’re one step closer to [specific goal], and we’re here to keep supporting you."

"Hey [Member Name], starting a new routine can be tough, but you’re on the right path! Let’s check in on those goals and see how we can help you settle into your rhythm."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. I know starting a new routine can be tough, but you’re doing great! Let’s see how we can help you adjust and hit your goals."

"You’re making progress, [Member Name], and we’d love to help you keep that momentum going. Let me know if there’s anything I can do to support you!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. Just checking in to make sure you’re feeling good about your routine—if there’s anything you need, I’m here to help!"

"Totally understand! We’re here to make sure you’re set up to achieve [specific goal] at your pace—whatever you need, we’ve got you."

"Hey [Member Name], you’ve made solid progress these past couple of months! If you want to keep pushing toward [specific goal], let us know how we can help ramp things up."

"Hey [Member Name], it’s [Staff Name] from [Studio Name]! You’ve been doing awesome these past couple of months. If you’re ready to take things up a notch, we’re here to help!"

"You’re on your way, [Member Name]! Let’s keep building on your progress and get you back in for more classes!"

"Hey [Member Name], it’s [Staff Name] from [Studio Name]. Just following up to see how you’re feeling about your progress—let’s chat about how we can get you back on track!"

"Totally understand! Sometimes it’s tough to stay consistent, but we’re here to support you however we can—let’s keep building on the progress you’ve made!"

To make the most out of these outreach templates, you can easily copy and paste them into your communication channels. Whether you’re using them for text messages, emails, or call scripts, remember to:

With these 85 personalized outreach messages, you’ll be equipped to drive member growth, increase retention, and build stronger relationships with your community!

If you have any questions about how to implement this toolkit or need further assistance, feel free to reach out to our support team.