Analytics Dashboard Overview:
The Analytics Dashboard is your central hub for monitoring SMS campaign performance and understanding your messaging success. It provides a visual representation of all key metrics in one easy-to-read interface, helping you make data-driven decisions about your messaging strategy.
Key Components Explained:
The dashboard contains 10 numbered components that provide comprehensive insights into your SMS campaigns:
📊 Message Statistics:
Messages Sent - Total number of messages sent out from your campaigns
Messages Delivered - Shows delivery rate and how many messages successfully reached recipients
Messages Received - Tracks how many leads responded to your messages (engagement metric)
Undelivered - Messages that were not received by recipients due to various issues
Failed - Messages that completely failed to be sent from the system. No credit charged
Opts Out - Number of recipients who denied or unsubscribed from your messages
Credit Transfer History and Date Filter - View credit transfer history and filter statistics by selecting specific date ranges
Overview Header - Summary header displaying key performance indicators at a glance
Graph Overview - Visual representation of campaign performance trends and metrics over time
PitchPrfct Support Chat Button - Direct access to customer support for assistance with the platform
📈 Visual Controls:
Time Frame Filter - Select which time period you want to analyze (daily, weekly, monthly, custom range)
Filter for Graph - Choose which specific statistic you want to visualize on the main graph
Graphical Representation - Interactive charts and graphs displaying your selected metrics
Message Trend Filter - Control which message trends are visible in your analytics graph
How to Use Your Analytics Dashboard:
Step 1: Access your analytics by clicking on the "Analytics Dashboard" section in your side panel: https://app.pitchprfct.com/app/analytics
Step 2: Review the main statistics at the top to get an overview of your campaign performance
Step 3: Use the time frame filter (#7) to focus on specific periods that matter to your business
Step 4: Select different metrics using the graph filter (#8) to visualize various aspects of your campaigns
Step 5: Analyze the graphical representation (#9) to identify trends, peaks, and patterns in your messaging
Step 6: Apply message trend filters (#10) to focus on specific types of messages or campaigns
Understanding Your Metrics
High delivery rates indicate good contact data quality and proper messaging setup
Response rates show how engaging your messages are to recipients
Failed/undelivered messages help identify technical issues or bad contact data
Opt-out rates indicate message relevance and compliance with recipient preferences
The dashboard updates in real-time, so you can monitor active campaigns and make adjustments as needed to optimize performance.
Side Panel
Side Panel Field Functions
Analytics
Monitor SMS campaign performance and message statistics
View delivery rates, failed messages, and campaign health metrics
Access detailed delivery information and troubleshoot issues
Conversations
Manage SMS conversations with contacts and prospects
View message status indicators and delivery confirmations
Archive completed conversations to keep your active list clean
Contacts
Manage your contact database and customer information
Edit contact profiles, preferences, and custom fields
Perform bulk actions and organize contacts into lists
Verification History
View phone number scrubbing and validation records
Track verification credit usage
Review validated contact lists and deliverability improvements
Campaigns
Control the flow and timing of contacts entering workflows
Create SMS blast campaigns (single messages) or workflow campaigns (automated sequences)
Set batch sizes and intervals to manage message delivery pace
Workflows
Build automated message sequences using drag-and-drop interface
Set up nurture campaigns with triggers and timing controls
Create compliant automated messages with proper opt-out procedures
Phone Numbers
Purchase and manage phone numbers for SMS messaging
Numbers cost $1 each and must be attached to 10DLC campaigns
Search by area code or browse available numbers
10DLC Registration
Complete required compliance registration for business SMS
Submit company information for campaign approval
Manage approved campaigns and volume limits (2,000-10,000 messages daily)
Templates
Create and organize reusable message templates
Use field mapping for personalization
Access templates directly in conversations for quick messaging
These functions work together to provide a complete SMS marketing and communication platform for managing customer relationships and automated messaging campaigns.
Updated Features
Collaborate with Your Team
Work together seamlessly with powerful team management features
Team Collaboration
Invite team members and work together on campaigns and workflows
Role-Based Access
Control what team members can see and do with admin, manager, and member roles
Shared Workflows
Create and share workflows across your team for consistent messaging
Credit Management
Managers can send credits to team members and monitor usage
Easy Invitations
Invite team members by email with automatic role assignment
Real-time Sync
Changes sync instantly across all team members for seamless collaboration
Create Your First Team
New Opt Out Analytics!
New Opt Out Analytics Dashboard:
This is a view of your current 24hr rolling period where we're tracking your opt outs vs delivered messages. So the far right of the chart is the current hour, the far left of the chart is 24hours ago. The chart shows the following metrics:
Delivered messages - Total number of SMS messages successfully delivered to recipients
Official (STOP, etc.) - Standard opt-out keywords like STOP, CANCEL, or UNSUBSCRIBE
Custom phrase - User-defined opt-out phrases configured in your settings
AI fuzzy match - Messages detected as opt-out requests using AI pattern recognition
Negative sentiment - Messages with negative tone detected by sentiment analysis
Vulgar language - Messages containing profanity or inappropriate content
Negative + Vulgar - Messages containing both negative sentiment and vulgar language
This SHOULD help you guys answer questions like:
When am I going to get unsspended? → Answer: when the cycle kicks out those opt outs you see that are causing the suspension on the chart. When they get to the far left like you see on that chart, that means in the next hour they will start getting kicked out.
When did I get suspended? → Answer: Most likely when you see a jump up in opt outs on the chart.
Verification Credits
Verification Credits Overview:
Verification credits are used for phone number scrubbing and validation to ensure your contact list contains valid, deliverable phone numbers. This helps improve delivery rates and reduces wasted messages to invalid numbers.
What Verification Credits Do:
Scrub phone numbers - Validate phone numbers before sending messages
Detect landlines - Identify landline numbers that cannot receive SMS messages
Identify VoIP numbers - Flag VoIP numbers that may have delivery issues
Check DNC status - Verify if numbers are on Do Not Call registries
Improve deliverability - Clean your contact list to maximize message delivery success
Pricing:
1 credit per phone number - Each phone number verification costs 1 verification credit
Using verification credits helps maintain a clean contact database and ensures compliance with messaging regulations while maximizing your SMS campaign effectiveness.
Resources link: https://app.pitchprfct.com/app/analytics