Whether you choose to launch with a program or not, you should build your channel over time to have three to five programs to keep your subscribers interested and engaged. Learn how to create a program, plus best practices to follow, here.
What Are Programs?
Programs are workouts that are organized into weeks and days, and should be executed in a particular order. Think, for example, “4-Week Shred Program” or “4-Week Home Program.”
Categories, on the other hand, organize workouts by type, like focusing on a specific muscle group or using a particular piece of equipment (more on categories here!)
Remember, programs and categories are types of collections.
To better break this down visually, here’s what each content type looks like in the consumer app:
In the example above, you can see that creator Aubrie has:
Challenge: Back @ It Challenge
Program: Shaped at Home
Categories: Core & Abs, Follow-Along, and HIIT/Cross-Training
When to Use Programs
Programs are ideal for fans who want structured content. These fans:
Enjoy guided fitness content
Need to be motivated (by you!)
5 Steps to Create Programs in the Creator App
Before publishing any workouts under a program, you need to create a program first!
Click the “+” at the top of your channel page
Select the “Program” option for the collection type
Fill out all of the program information, including the program structure:
Week/Day: Workouts are assigned a specific day and week (i.e., W1 D1, W1 D2…) Note: don't leave any spaces after the workout title.
Series: Workouts are simply chronologically ordered (1, 2, 3…)
A series is best for things like lifestyle content, nutrition content, or programs where the days don't matter (how to do a handstand, meditation guidance, etc.).
Click "Save"
How to Add Workouts Into Your Program in the Creator App
After you’ve created your program, you can add workouts to it! You can either:
Publish new workouts or
Repurpose existing workouts
To add new workouts, follow the steps outlined for creating short-form workouts here or long-form workouts here.
To repurpose existing workouts, follow these steps:
Duplicate the workout by clicking on “Workouts” at the top of your channel. Then, select any existing workout under “Published” and click “Duplicate.”
The workout will be copied to your drafts. Scroll over to “Drafts” and click on the workout, then select “Publish.” You can then choose to add a push notification and select the program you want to add the workout to.
How to Create Programs Quickly
To create programs quickly, and build out the second, third, and fourth weeks of your program efficiently, duplicate and republish workouts that are currently in your exercise library (or even workouts you’ve archived).
Once you’ve created the first week of your program by following the steps outlined above, duplicate each workout to create your workouts for any additional weeks.
Note: When you click the “Duplicate” button, your duplicated workout will be saved under “Drafts.” You can then edit those workouts and change the titles, if necessary.
Continue the duplication and renaming process until you have your full program completed.
After you’ve outlined your full program, go in and edit any video descriptions as needed.
6 Program Tips & Best Practices
The ideal program length is four weeks.
Start with either a gym or an at-home program.
Make sure to choose the appropriate program type (Week/Day or Series) to make your program easy to follow.
Create an intro video to help fans understand what’s in the program.
Use these Canva templates for your program cover images.
Use the exercise library to add existing workouts to programs.
Program Duplication
When you duplicate a program, the following elements will be copied:
The workouts included in the program
All metadata, such as the program’s title, description, and any associated videos or images
However, certain elements will not be duplicated, including:
The price (for a One-Time Purchase program)
Any associated challenges
Once a program is duplicated, it will be available as a Draft. This means it is not yet published or visible to your users, allowing you to make any necessary edits before launching.
You can modify the entire program without affecting the original. Additionally, you have the flexibility to change the program type—from a Subscription program to a One-Time Purchase. However, once the duplicated program is published, this change can no longer be made.
Editing workouts and exercises within the duplicated program functions the same as if you were building it from scratch. Any modifications you make will not impact the original program.
Program Examples
Demi Bagby's “4W Home Program”
Boss Everline's “The Foundation 4WK”
Sarati BODY's “HOME”
