What Is An App Intro Video?
Your app intro video is the first video a subscriber sees immediately after purchasing your app or program.
This is your opportunity to welcome them, guide them, and get them excited to start.
App Intro Video vs Start Here Videos
These are often confused, but they serve different purposes.
App Intro Video
The first video a user sees right after purchase
A quick welcome and directional guide
Focused on what to do next
Start Here Videos
A series of videos inside a Start Here section
Walk users through your app, programs, and structure
Provide a deeper onboarding experience
Both are important, but they should not be the same video.
What To Include In Your App Intro Video
Keep this video short, clear, and action-focused. Aim for 30 to 90 seconds.
Welcome And Energy
Briefly introduce yourself
Welcome them into your app
Example
“Hey, I’m [Name], and I’m so excited you’re here.”
What They Just Purchased
Reinforce what they signed up for
Build confidence in their decision
Example
“You just joined my strength program designed to help you build muscle and stay consistent.”
What To Do Next
Tell them exactly where to go first
Remove any confusion
Example
“Start with the Start Here section so you know exactly how to follow the program.”
Set Expectations
Explain how to get results
Reinforce consistency
Example
“Follow the program as written, stay consistent, and you’ll start seeing results within the first few weeks.”
Keep It Simple
Do not over-explain
Focus on direction and motivation
Filming Best Practices
Keep It Short
30 to 90 seconds is ideal
Shorter videos hold attention better
Speak Clearly And Naturally
You do not need to be perfect
Speak directly to your audience
Good Lighting And Audio
Film in a well-lit space
Natural light works best
Make sure your audio is clear
Look At The Camera
Make it feel personal and direct
Speak like you are talking one-on-one
A strong app intro video helps your subscribers feel confident, guided, and ready to take action immediately after purchase.
WATCH: Great Creator Intro Videos
Want to see more examples? Check them out HERE
Tips for Filming
Pick a good film location:
No background noise
Neutral background
Lots of natural light (or purchase a light like this one to help)
Other helpful tips:
You MUST film in portrait mode (This means vertical! Think: selfie video)
Look presentable and put-together
Be welcoming and energetic!
Project your voice and speak clearly
Have someone film you or purchase a tripod (this will come in handy for filming workouts, too!)
FAQs
How Long Should My App Intro Video Be?
Keep it between 30 to 90 seconds. Shorter is better as long as it is clear.
Can I Use My Start Here Video As My App Intro?
No. Your app intro video should be a quick welcome and direction. Your Start Here section should go deeper and include multiple videos.
Do I Need To Update My App Intro Video Often?
No. You can keep this consistent unless your program structure or messaging changes significantly.
Need More Help?
If you have questions or need help setting this up, reach out to creatorsupport@playbookapp.io.