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The Fastest Way to Make Money on Playbook

One-time purchases are the best way to make money quickly!

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Written by Playbook
Updated over 4 months ago

Video Session: Why & How to Use One-Time Purchases to Grow Your Income Quickly!

The fastest way to make money on Playbook is to start with a one-time purchase (OTP) because it’s more efficient to make, market, and sell than a subscription. People won’t spend much time thinking about buying a workout program for a one-time price of $9.99, but they will think about spending $19.99/month on a subscription if it’s not sold properly.

OTPs are the fastest way to:

  • Start earning

  • Test the pricing sensitivity of your audience

  • Get a sense for the type of content your audience will pay for

  • Test different platforms for monetization (IG, TikTok, Facebook, etc.)

Great OTP Examples

Before you dive into creating your own OTP, take a look at some really great examples from some of our top-performing creators.

How to Create an OTP Quickly

Watch this video to learn about the most efficient way to create content on the app.

Creators on Playbook have started making money within just two days. The most time-consuming part is filming — so have a list, be prepared, and get it done!

Step 1: Define your program

  • Write a 2-4 week program. Use ChatGPT to help you write programs and descriptions faster. ChatGPT prompt example: “Write me a 4-week hypertrophy program for females, with 5 workouts per week, each workout is 45 minutes”

  • Otherwise, you can reference here a list of exercises to outline your film list (what you can take to the gym).

Step 2: Film your content

Film and edit content to publish.

  • Click here for a detailed guide about filming best practices, as you will need to know about the formats we use.

  • Videos to reference for filming short-form (in the gym) and long-form (classes, tutorials).

Step 3: Build your programs and workouts

Upload all your video files in the library. These can be reused in different workouts. You can upload your videos in bulk — learn more about the library here.

  • You need to invest in creating a content library as efficiently as possible (then the game is easy).

  • A neatly titled and organized library will make it easy for you to reuse your content.

Step 4: Pick a captivating title

You want the title of your program to be clear and concise, but also exciting! Avoid names like “Beginner Guide” or “Power Program” — these are vague, and consumers need to know exactly what they’re purchasing. P.S. Add emojis as well! 💪 🙌 😁

Examples of good titles:

  • 6 Weeks To Killer Abs

  • Toned in 21 Days

  • 47 Day Transformation

  • 5 Minute Daily Meditation

  • Glow Prenatal Program

  • 6-Week Shred Meal Plan

Step 5: Design your program cover image

Step 6: Create your landing page with our landing page builder

Get instructions here.

Key Tips for OTPs

  • Title: Make your title fun with the specific desired result, length, and focus group

  • Length: Programs should be four weeks or less if new to selling OTPs

  • Price: Recommend starting cheaper < $9.99-$19.99 if it’s your first time selling

How to Launch an OTP in 1 Week

Build a program with exercises you know well so filming won’t be difficult. Film one day when you go to the gym to workout and you’ll be done!

  • Day 1: Decide on program type, name, price

  • Day 2: Chat GPT list of exercises

  • Day 3-5: Film exercises and upload

  • Day 6: Build OTP in Admin Panel

  • Day 7: Launch OTP and sell to customers!

Tips for How to Start Selling

You want to make sure you know how to sell your OTP. You should:

  • Look at sales copy from other creators

  • Test different methods to see which converts best

  • Always talk about the value inside, not just what the program is about

  • Post-launch, talk to customers about what they like/dislike

  • LEARN to EARN faster

More OTP Resources

OTP FAQs

Are all the app features available to customers who purchase OTP?

No, community and DM-ing are unavailable for customers who only purchase OTP and not a subscription.

Can people who purchase OTP see the rest of my programs?

They will be able to see your programs, but when they click on them, they will be prompted to sign up for a subscription. The only thing they will have explicit access to is the OTP. Additionally, customers will be unable to view the “Extras” tab. This is an upsell opportunity for you to convert them to subscribers!

Is there an expiration date on the OTP?

No, customers own the OTP for life! They can always access it.

Can I make an existing program into an OTP?

Yes! But in order to sell an existing program as an OTP, you must duplicate the program/workouts to sell it outside of your subscription.

Can I create a promo code for my OTP?

Not yet, but it’s coming soon! For now, you can discount the program directly through the Admin Panel and then manually remove the discount once the sale is over.

How can I access analytics?

Once you start selling your OTP, analytics will be populated in the “One-Time Purchases” tab of the Analytics screen. You can also view the list of purchasers in the Audience Tab and filter “Paid Purchases”.

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