PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp Racebook is a brand new U.S. based pari-mutuel horse racing book in the United States that offers a top-notch betting platform featuring racetracks from all around the world.