The ACE model, which stands for “Acquisition Conversion Engagement”, represents a segmentation model of marketing actions as well as the webmarketing tunnel.
Instead of simply looking at the challenge of generating customers through a website, this model defines three distinct objectives, each associated with specific actions.
Presenting the features under this prism helps educate users about this vision.
Changes made to the Plezi menu
The menu is divided into two sections, totaling six, in each block.
You will find the following in the first block: Home, Resources, and Contact.
You will find Acquisition, Conversion, and Engagement (the three phases of the ACE model) in the second block.
1️⃣ Home:
You will find a dashboard there with information on sessions, conversion rates, submitted forms, and new leads once you have verified the steps in your onboarding process.
After that, a raccourcis will enable you to add a contact, a resource, or a user.
Finally, articles that provide "Plezinspiration"
2️⃣ Resources
You can access contact forms, downloadable content, and liens by choosing this option.
3️⃣ Contacts
They provide you with access to leads, contacts, and segment creation.
Acquiring Converting Engaging:
We shall immerse you in the ACE prism's extreme ends throughout this exploration.
4️⃣ Acquisition:
This step is to attract leads to your website by increasing your visibility to your target audience.
a) The dashboard for monitoring the performance of your website, SEO.
b) and social media may all be found there, allowing you to plan and prepare your publications in advance:
On "Calendar", you will have access to the editorial schedule.
And on "Post" at your disposal, the list of all your post, prepared in advance.
Key indicators here include traffic, measured in the number of visitors or sessions, cut by channel.
5️⃣ Conversion:
The goal of this phase is to convert an anonymous visitor into an identified visitor by persuading him to share his contact information on your site. We're talking here about triggering the visitor's interest.
In Plezi, the dedicated tab groups together templates and contact fields:
The following are included in the form template: forms, consents, thank-you messages, and follow-up emails.
The contact fields
Key indicators to follow include leads generated as well as the conversion rate, which represents the ratio between the number of leads and the total number of visitors.
6️⃣Engagement:
This step aims to raise the interest of a lead for a potential purchase while maintaining regular communication. This is called "heating" a lead.
This phase requires understanding the actions undertaken by the lead and determining the correct frequency of communication to accompany it throughout the sales cycle.
In this tab, you have access to three categories: email campaigns, smart campaigns, and workflows.
Key indicators in this phase include lead scoring and data collected.
Good to know:
All these phases are interdependent, because if the traffic attracted to the site is not quality (i.e., if it does not match our target audience), it can have a negative impact on the conversion rate and engagement rate, for example.
To optimize these three phases, it is essential to adapt your content to your audience (or ideal targets) in order to better meet their purchasing process. Analyzing each phase and cutting it is crucial for making significant improvements.
Tricks and Tricks:
a) In the resource section of your contact forms and premium content:
You will find a dedicated conversion tab, where you will create your forms and landing pages.
In the engagement section, you get an overview of the smart campaign as well as the email campaign.
b) In the link-type content, you can access the "Acquisition" section, where you will create your publications.