PPC (Pay-Per-Click) and LSA (Local Service Ads) are two popular online advertising methods, but they function differently and are designed for different types of goals.
Pay-Per-Click (PPC) is a form of digital advertising where advertisers pay a fee each time their ad is clicked. PPC ads typically appear at the top or bottom of search engine results pages (SERPs) when a user searches for a specific keyword or phrase related to your business.
Read more about PPC here.
Local Service Ads (LSA) is a Google ad product specifically designed for local service providers (like law firms, plumbers, electricians, etc.) to connect directly with potential clients who are searching for services in their area. LSA is focused on capturing leads rather than driving clicks.
Read more about LSA here.
The choice between PPC and LSA depends on your specific marketing goals:
PPC is ideal if you’re looking for flexibility, want to target specific keywords, and are willing to invest in higher visibility through bidding on competitive keywords. It’s great for generating traffic and building brand visibility.
LSA is particularly effective for local law firms seeking to generate direct leads from potential clients in their area. The Google Guarantee badge adds credibility, and since you only pay for actual leads (phone calls or messages), it’s a more cost-effective way to connect with clients who are actively seeking legal services near them.
At PracticeMadePerfect we can help you decide the best approach for your law firm based on your specific objectives and budget. Whether you want to drive more website traffic through PPC or capture high-quality, localized leads through LSA, we can help you create a strategy that delivers results.