How do you measure the success of an advertising campaign?

See how PMP measures legal ad performance using leads, cost per acquisition, call tracking, website traffic, and other key metrics.

Written by PMP Marketing Group

Updated over 3 months ago

At PMP, we take a comprehensive, data-driven approach to measure the success of an advertising campaign.

We take a look at total leads generated, cost per acquisition, call tracking volume and quality, form submission completions, website traffic, and more!