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How to send an email broadcast

Learn how to send broadcast emails to your audience members.

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Written by Podia Labs
Updated over a week ago

If you're ready to begin engaging with your audience, an email broadcast can be a great way to do that.

Email broadcasts serve as a versatile tool for communicating with your audience πŸ“£

You can utilize them in various ways: a one-off email, a "weekly roundup", or even a set of scheduled broadcast emails to tell potential customers about an upcoming promotion.

It's all about keeping the conversation going in a way that works best for you and your audience πŸ’°


Creating & sending an email broadcast

Setting up Name, Subject Line, Preview Text & Recipients

  1. In the sidebar menu, click on Email and then select Broadcasts.
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  2. On the broadcasts page, click on β€œ+ New Broadcast”.
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  3. Give your email broadcast a Name (for internal use), enter a catchy subject line to grab your audience's attention, and include a Preview text if you'd like!
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    The preview text is displayed below your subject in the inbox, giving additional insight into your email's content. If left blank, email apps will display the first couple lines of your email.
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  4. Now, it is time to select your email recipients. Those would be the people that will get your email broadcast.
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    Use both segments and filters to narrow down your recipients. Mix and match filters and segments to ensure you're reaching folks who'll really appreciate and benefit from your message.

    You can target people from your audience with specific tags, who have purchased specific products, members from community plans, who have spent a specific amount on your site, etc. The possibilities are endless! ✨
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    If you add multiple filters, you can also select if you want customers to match any or all of the conditions you have set up:
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    You can always double-check the list of recipients who will get your email by clicking "Show x subscribers".
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    Note: Only Subscribed accounts will receive your emails, no matter the combination of filters you use.

Writing your email broadcast

It's now time to craft the content of your email broadcast.

  1. Choose a starting point for your email. You can select a blank template, a template from a previous email, or one of our premade templates.
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  2. Once the template is selected, the email composer will open up.
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    The email composer will be used to build and design your email broadcast.
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    You can use the Design tab at the right-hand side of your screen to adjust global design options for your email, such as colors, typography & more!
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  3. It's time to build the actual content of your emails!
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    Whether you're using pre-made templates or starting from scratch, you can add new sections and modify existing ones.
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    To add a new section to your email, hover over the area you'd like to add a new section to and click the "+" icon. Then, pick the section you want to add from the right-hand menu.
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    You can then choose from 8 section types:
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    Text - Insert written content into your emails.
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    ​Divider - Add a visual separator to distinguish various sections of your emails.

    Gap - Insert a blank space between two sections in your email to improve layout and readability.

    Button - Incorporate clickable buttons that can direct recipients to different pages on your Podia site or external websites.

    Image - Add images to make your emails more visually appealing.

    Video - Include links to videos hosted on other platforms.

    Socials - Add icons and links to your social media profiles.

    File - Upload attachments to provide extra resources or information directly within your email.

    Columns - Add a 2-column element into your emails.
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    To edit specific items and modify their content and look, click directly on the item you would like to edit and use the right-hand side menu to make adjustments.
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  4. Before you send out your email broadcast, you can send yourself a test email. This will ensure things look good on your side and your work is ready to be shared with your audience ✨
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    Click "Send test" to see a test version in your inbox.
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  5. When the email is all set, you can go choose to send it now or schedule it to send at a later date.
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    To schedule your email, select "Send later" and select a date and time. Click "Schedule", and you're good to go!
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    ​Note: You can set your timezone for scheduling in your Settings.
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Editing and deleting email broadcasts

You can edit or delete a scheduled email anytime before it goes out.

To edit the scheduled email, you have to cancel the schedule first. Click on "..." > "Cancel schedule" in the options menu or on the broadcast engagement page.

After that, you will be able to go in and edit the email broadcast and make any changes.

If you'd like to delete a scheduled email, click on "..." > "Delete".


Any questions about Podia's email features? Check out our comprehensive help docs, or click the purple icon to send us a message.

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