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Coupons

Offer Flexible Discounts with Coupons

Philippe Drolet avatar
Written by Philippe Drolet
Updated this week

Create time-bound or targeted promotions that customers can apply directly on your Live Pricing & Real-Time Booking Pages - helping you drive more bookings, run loyalty discounts, or seasonal campaigns with full control.

What are Coupons?

Coupons allow you to offer your customers a discount using a unique code.

Customers enter this code in the Coupon section of the Live Pricing & Real-Time Booking Page to receive a special price.

Each coupon can be customized with:

  • Discount type (Fixed $ or Percentage %)

  • Target audience (All, Existing, or New Customers)

  • Usage limits

  • Booking restrictions (one-time or recurring bookings)

  • Valid dates and days

How to Create a Coupon

Step 1: Navigate to Coupons

Log into your MioCommerce account and click Coupons.

A new window will display all existing coupons.

Click Create Coupon.

Step 2: Set Basic Information

  • Name & Description
    Internal reference only (for you and your team). This can help you identify this coupon across the platform.

  • Coupon Code
    The coupon code customers will enter at checkout.
    Note: Each coupon code must be unique.

Step 3: Choose the Discount Type

This step determines how much your customers save and who is eligible to use the coupon. Choosing the right setup helps you control business profitability while achieving your marketing goal.

You can offer your discount in one of two ways:

  • Fixed amount ($)

  • Percentage discount (%)

Then choose your target audience:

  • All Customers

    Anyone can use the coupon.

    Best for:

    • Seasonal promotions

    • Holiday campaigns

  • Only Existing Customers

    Only customers already in your system can use the coupon.

    Best for:

    • Loyalty rewards

    • Retention campaigns

    • Win-back promotions

    • VIP customer incentives

    💡 This is a great way to show appreciation and encourage repeat bookings.

  • Only New Customers / Prospects

    Only customers who have never booked before can use the coupon.

    Best for:

    • First-time booking incentives

    • Paid ads campaigns

    • Referral promotions

    • Converting leads into paying customers

    💡 This option is powerful for customer acquisition because it lowers the barrier for someone trying your service for the first time.

Step 4. Date & Expiration Settings

Start Date

This is the first day your coupon becomes active. It’s required and ensures your promotion doesn’t start earlier than planned.

Best for:

  • Scheduling future campaigns

  • Coordinating with email or ad launches

End Date (Optional)

If set, the coupon will automatically expire after this date. If left empty, the coupon will remain active indefinitely.

Best for:

  • Limited-time offers

  • Holiday sales

  • Creating urgency

💡 Expiration dates encourage customers to book sooner rather than later.

Days of the Week

You can choose specific days when the coupon can be used (if your booking page includes date selection).

Best for:

  • Filling slower weekdays

  • Promoting off-peak times

  • Managing team availability

💡 This is a smart way to increase bookings without discounting your busiest days

Step 5. Usage Limits

Max Usage

Set a total number of times the coupon can be redeemed. Once reached, it becomes inactive automatically.

Best for:

  • Exclusive promotions

  • Testing a new offer (Discount for First 50 customers)

Single Use Per Customer

Each customer (based on email address) can use the coupon only once.

Best for:

  • Preventing repeated discount use

  • First-time customer promotions

💡 This protects your margins while still offering value.

Step 6. Minimum & Maximum Booking Amount

Set a required minimum or cap the maximum booking total price eligible for the coupon. If left at 0, no limits apply.

Best for:

  • Ensuring profitability

  • Encouraging larger bookings

  • Avoiding discounts on very small bookings

💡 A minimum amount helps increase average booking value.

Step 7. Booking Type Restrictions

One-Time Bookings Only

Coupon applies only to one-time booking

Best for:

  • First-time offers

  • Quick promotional campaigns

Recurring Bookings Only

Coupon applies only to recurring bookings.

Best for:

  • Long-term customer retention

If you want the coupon to only be used on one time booking, check the first box. If you want the coupon to only be used on recurring bookings, check the second box. If you want your coupon to work on any type of bookings, check both boxes. This will only apply if your booking page has a frequency section.

If the coupon is applicable on recurring bookings, you can decide whether you want the coupon to be applied on the first booking of the recurrence only or on ALL bookings in the recurrence.

Step 8: Create the Coupon

Click Create Coupon.

Your coupon is now active and ready to share 🎉

What to Do Next? 👉

Once your coupon is created, you can:

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