Typically it can take between 4-6 weeks for products on your Pointy page to appear in search results.

Immediately after a product is displayed on your Pointy page, we submit it to Google for 'indexing'. The product can only appear in search results after it has been indexed by Google. Google can take some time to index new pages, and we have no control over how long this process takes. Usually it takes between 4-6 weeks, but this can vary. What we promise is that over time your products will be found by customers in search results.

What is indexing
Search engines like Google, Yahoo and Bing compile massive "indexes" of all the pages on the web. These indexes record all of the text on a web page, as well as images, titles, page layout, and other information. When you type a question into a search engine, it uses these indices to return the most relevant answer. For more information you can read this detailed explanation from Google: How Google Search Works.

More Resources
How do customers find my Pointy page?
ProductAds: Advertising your products through Google
What is "See What's In Store" (SWIS)?

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