“See What’s In Store” (SWIS) is a free service that enables you to link your Pointy account to Google, so that your products will appear directly and prominently in the Google Knowledge Panel and on Google Maps.

Pointy is currently one of the only companies offering this service, and it gives shoppers an additional way to discover what your store sells, directly on the Google search page. 

If you're based in the US and would like to see it in action, have a look at Cliff's Variety, a Pointy retailer using the feature. It helps customers discover what you have in stock, and encourages them to visit your store.

More resources

How do I set up "See What's In Store" (SWIS)?

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