Understanding Targets

This article explains how you can set personalized goals for each Key Indicator to track your performance.

Louise avatar
Written by Louise
Updated over a week ago

You can easily keep track of your personalized performance goals with our Targets feature. By enabling you to set goals and visualize your progress for each metric, this feature makes it easy for you to align your team on objectives and ensure you're growing in the right direction.

To set a Target, you can choose any metric in the Key Indicators tab (ratios or dollar amounts), set a numerical value, the type of Target (absolute or daily, weekly, monthly, quarterly, yearly), and the success criteria (at or higher/lower than the Target). Polar will automatically convert Targets into comparable data, so that you can transform a yearly goal into a daily objective or compare progress against absolute goals (like hitting the first $1M in sales).
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The current logic is to get the ratio using 30 days for a month, 90 days for a quarter, and 365 days for a year. So in January, the target is higher as there are 31 days, and in February, smaller as there are 28 days for example.

Pro Tip: The most frequent Targets are revenue objectives, CAC, ROAS, and Conversion Rate.

How to create Targets:

Step 2. Choose a metric and click on the 'Target' icon

Choose a metric and click on the 'Target' icon

Step 3. Type your Target value

Type your target value

Step 4. Select a Target type

Polar will automatically convert your targets in comparable data. You can either define an absolute target value (value is static and doesn't change with the date filter) or a relative value that will be prorated relatively to the main date filter.
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For example, let's imagine you are setting a 100,000 monthly target for Sessions.
If you select a 'Monthly' target type and one day of data in your main date filter, Polar will automatically convert your monthly goal into a daily objective. The target value will be prorated to: 3,333 (100,000*1/30).
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If you select an 'Absolute' target type, the target value will stay 100,000 whatever date filter you apply. This is not applicable to ratios.

Select a target type

Step 5. Define your success criteria

Define your success criterias

Step 6. Save your Target and start tracking your progress!

Save your target and start tracking your progress :)

Targets when using Views:

If you have more than one store or different brands on the same account, you can create a KI section by brand, set Targets by section and then apply your View.

Step 1. Click on Key Indicators and + to add a section

Click on Key Indicators and + to add a section

Step 2. Name your section with your brand, for example, "Brand 1 KI "

Name your section with your brand, for example "Brand 1 KI "

Step 3. Select your metrics

Select your metrics

Step 4. Click on Save selection

Click on Save selection

Step 5. Your Section is now created!

Your Section is now created

Step 6. Do the same process for "Brand 2 KI " for example

Do the same process for  "Brand 2 KI "

Step 7. Click on Views if they are already created or click on + to create a new View

Click on Views if they are already created or click on + to create a new View

Step 8. Pick one of your View, so the filtered data appears

Pick one of your View

Step 9. Add your Targets!

Then Add your targets

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