Overview
Color Scales in Polar let you visualize performance at a glance by applying color-coded thresholds to your metrics. This makes it much easier to spot outliers, trends, or problem areas, especially in large reports with dozens of campaigns or metrics.
In this guide, you'll learn:
How to enable and configure Color Scales
How to apply thresholds and color options
How to use relative metric comparison for advanced analysis
Enabling and Using Color Scales
Color Scales can be applied to any Custom Table or any table in the Acquisition tab to visually highlight data according to thresholds you define.
How to Enable Color Scales
For a Custom Table:
Click Edit on your custom table.
In the top header above your table, click the Color Scale icon.
Toggle on Color Settings.
Choose the metrics you'd like to apply Color Scales to.
Set your threshold mode (e.g., above, below, relative to another metric, or outside a range).
Choose your color (red, green, or purple) and set the value(s).
Click Save, then click Save to Dashboard to apply your changes.
For a Table in the Acquisition Tab:
Click the Columns and Colors icon at the top of the table.
Toggle on Color Settings for the desired metrics.
Select your threshold mode, values, and color.
Click Save to confirm your updates.
Threshold Modes & Examples
You can apply Color Scales in four ways, depending on how you want to highlight data:
Mode | When to Use | Example |
Above a Value | Highlight high-performing values | Apply green when ROAS > 3.0 |
Below a Value | Highlight underperforming values | Apply red when AOV < 50 |
Relative to a Value | Compare one metric to another in the table | Apply green when ROAS > CPA |
Outside of a Range | Flag values outside a defined safe zone | Apply red when Conversion Rate is <2% or >10% |
⚠️ Note: When using Relative to a Value, make sure the comparison metric is included in the same table.
Color Options
You can choose from three color scales:
Red: Often used for low performance or risk indicators
Green: Commonly used for top performance or goal achievement
Purple: Use for neutral or custom cases (e.g., to track variance or emerging trends)
Each color can be configured based on the mode (above, below, relative, or outside range). Color transitions (gradient effects) will automatically fade between lighter and darker shades based on the value's position within the range.
Directional Scaling
In unidirectional modes, you can fine-tune how the color fades in either positive or negative directions (e.g., red to green or light red to dark red).
This makes Color Scales more insightful and adaptable for real-world scenarios where static thresholds aren’t enough.