Add a creator's TikTok, Instagram or LinkedIn profile or a YouTube channel to your board to study their top and latest posts.
Two ways to add a profile
Paste the link. Paste a profile URL onto your board. The Discover Content panel opens on the right with the profile.
Search in Discover Content. Press D or click Discover Content on the right toolbar, pick a platform, and search by name or handle (Search box).
Then choose what to add:
TikTok, Instagram, LinkedIn: Quick Add Profile to Board, or the Quick Add menu for the latest 10 posts or the top 10 outliers.
YouTube: Quick Add Channel to Board, or the Quick Add menu for the latest 5 or top 5 outliers.
Or tick individual posts and click Add N Selected to Board.
An outlier is a post that performed well above that creator's usual results. You can switch the list between Latest and Outliers. Once on the board, a profile card updates itself: Poppy checks the creator once a day and adds new posts.
TikTok profiles
Follower and video counts
A sample of posts: biggest outliers plus the most recent
Views, likes and comment counts per post
For videos: the spoken transcript and a visual breakdown (opening hook, on-screen text, visual style, audio, overall message)
Instagram profiles (reels only)
Follower and post counts
Views, likes and comment counts
A view picker: Latest, Outliers or Latest & Outliers
Transcript and visual analysis on reels
Profiles load reels only. To add a single Instagram post, carousel or reel, paste its own link.
LinkedIn profiles
Follower count
Posts ranked by outlier multiplier, plus recent posts
Like and comment counts
Transcript and visual analysis for posts with images or video
YouTube channels
Channel overview and key numbers
Tabs for Latest, Popular and Outliers with titles and view counts
A YouTube channel card does not transcribe the videos it lists. To have a chat read a video, add the video itself to your board and connect it to the chat.
What isn't included
Profile bios aren't pulled in for any platform.
Profile cards show the number of comments per post, not the comment text. To read YouTube comments, ask Poppy Copilot to read the comments on a video.
Tips
Combine with chat. Connect a profile to a chat and ask it to pull title frameworks, spot repeated hooks or explain why a post outperformed.
Group by purpose. Add a group (press G) and drag profiles in, for example "Competitors" or "Inspiration".
Go deeper on one post. Drag a single post onto your board, connect it to a chat and ask for a breakdown of copy, structure and visuals.