Poppy's profile discovery feature lets you analyze YouTube channels and opens up Instagram profiles directly to your board so that you can easily find and model what's working and create better content faster.
How Profile Discovery Works
Adding YouTube Channels
Paste any YouTube channel URL directly onto your board
Poppy automatically loads the channel profile
What You Get:
Channel overview and key metrics
Recent video thumbnails and titles
Ability to click into any video for deeper analysis
Adding Instagram Profiles
Paste any Instagram profile URL directly onto your board
Poppy loads the profile automatically on the right of your screen
What You Get:
View of the instagram profile with follower count, likes, comment and view count
A filter to view outlier videos 🔥
Click or drag any post onto your board
Why This Helps Your Research Game
Model Top Performers
Instead of manually scrolling through someone's entire feed, see their recent content at a glance. Spot patterns in what's working and apply those frameworks to your own content.
Faster Content Analysis
Click directly from the profile view into individual videos or posts. No more opening new tabs, copying links, and pasting them back into Poppy.
Organized Research
Keep all your competitor research and inspiration in one visual workspace. Group profiles by niche, strategy, or whatever organization system works for you.
Use Cases
Content Creators:
Study successful creators in your niche
Analyze their title patterns and thumbnail strategies
Model their content frameworks without copying
Marketing Teams:
Research competitor social strategies
Track influencer content for partnership opportunities
Build swipe files of high-performing content
Course Creators:
Show students examples of what works
Build case studies from real profiles
Create content libraries for your community
Pro Tips
Combine with Other Features:
Once you've added a profile, connect it to a chat and ask Poppy to analyze patterns, extract title frameworks, or identify what makes their content successful.
Use Groups for Organization:
Press "G" to create groups and organize profiles by category - "Competitors," "Inspiration," "Client Examples," etc.
Go Deeper on Individual Content:
When you spot a video or post that's performing well, drag it onto your board, connect it to the chat and ask for a full analysis. Poppy will break down the visual elements, copy, and structure.
Both youtube and instagram profile features are in version 1, we are not done yet!
Tiktok and other profile features will be added in the future!