What Is the Brands Feature?
The Brands feature lets you store brand voices in your poppy chats. Instead of manually pasting brand information every time you start a chat - Poppy analyzes it all for you and builds a ready-to-use brand card.
Once set up, you can pull any brand voice into your AI chats and get outputs that match that style automatically.
Part 1: Creating a Brand Voice
Where to find it
In your Poppy board, look for the 'Brands' section in the left sidebar alongside Templates and other board options.
How to create a brand
Click Create Brand
A pop-up will appear asking for sources,
you can add:
instagram profile
youtube profile
tiktok profile
websites
Linkedin profile
PDF's
Poppy will analyze the content from those sources and build your brand voice automatically.
What you get
Once Poppy finishes analyzing, you'll see a brand card that includes:
Role — a short description of who this person is
About the business — what they do and offer
Speaking style — tone, energy, and communication patterns
Top phrases — language they use frequently
Tone indicators — e.g. high energy, direct, motivational
Adding extra details manually
Scroll down on the brand card and click Add Detail. You can add a label and custom information - like background context, specific talking points, or anything Poppy didn't pick up from the sources.
Click Save and it'll appear on your brand card.
You can create as many brand cards as you want - your own voice, team members, collaborators, or creators you admire.
Part 2: Using a Brand Voice in AI Chats
Once your brands are set up, you can use them directly inside any AI chat on your board.
How to apply/use a brand voice
Open or start an AI chat
Below to the prompt input, find the Brand section
Select the brand voice you want to use
That's it. Every output from that chat will now reflect the tone, style, and language of the brand you selected.
For example, If you made a brand card for GaryVee, Select Gary Vaynerchuk's brand, then ask "Who am I?" in the ai chat - Poppy responds as Gary. Ask it to write an article and it'll write it in his voice, energy, and style.
Switch to your own brand voice and the same prompt produces content that sounds like you.
How to update your brand
If you are working on your board and you have created content that you want the chat to store under your brand, click on the content on your board and you will see the option to add it to your brand!
Why this matters
Previously, to get brand-consistent AI outputs you'd have to:
Create a dedicated group
Upload Instagram videos, website copy, and other content manually
Write out detailed instructions explaining tone and style
With Brands, Poppy does all of that automatically. Your brand voices live in one place and are available across every board and chat.
What if you don't have a brand started yet?
We got you covered! Head to the brand tab and select the "Start from scratch" option
