Insights can be a very powerful tool to help you keep track of your Facebook and Instagram page’s activity and measure how your Social Media strategy is performing.
It can come in handy if you’re just starting and want to learn what works and what doesn't. But it can also be helpful for more experienced users looking to switch things up and improve their content strategy!
Without ever leaving Postcron, you'll be able to access your Facebook and Instagram page’s key statistics, such as:
Growth, to monitor your audience's progress: Fans History, Page Views, Fans Online, and Gained & Lost Fans.
Posts Performance: Reach, Reach by Weekdays, Reach by time of day.
Demographics: Gender and Age, Fans location, Top Countries, Top Cities, Top Language.
Posts History: Published posts on your Page, with information on Likes, Shares, Reach, Comments, and Clicks for each one.
In this section, you can also filter and sort your posts to view them according to their performance, export the posts you want to use in the Bulk Uploader, reschedule them, and moderate the comments.
And there’s more! You can also download a report with your pages' Insights to easily share them with your team, customers, or whoever you want.
You can find more information about each Insight section in their dedicated article: Overview, Growth, Demographics, Posts Performance, and Post History.