The Growth tab will show the progress of your Business Pages over time in a very easy and clean way. When running an online campaign your goal will most likely be to make these numbers increase, so in this section, we will help you see how your content strategy is affecting your audience growth. This should give you a clear picture of how your page is doing.
Facebook Pages:
Fans History: Total of likes on your page by day.
Page Views: The number of times your page has been viewed by logged-in and logged-out people.
Gained & Lost Fans: The number of likes that you have gained and lost each day.
New Fans, Lost Fans, Net Fans: The number of new fans, lost fans, and net fans on the time period of the date range selected.
Fans Online: The number of people who liked your page, sorted by the time when they are online.
Instagram Pages:
Profile Visits: Total number of users who have viewed the profile.
Reach: Unique users who viewed at least one post.
Impressions: The total number of times media is seen.