In the Demographics tab, you will be able to get to know more about your Facebook and Instagram Business Page's audience so that you can plan your content strategy with that in mind.
Gender and Age: The number of people who saw any of your posts at least once, grouped by age and gender.
Fans Location: The number of people who saw any of your posts at least once, grouped by location.
Top Countries: The number of people who saw any of your posts at least once, grouped by country.
Top Cities: The number of people who saw any of your posts at least once, grouped by city.
Top Languages: The number of people who saw any of your posts at least once, grouped by language.