Contest Setup Introduction
Welcome to Posted! This guide explains how to effectively launch a content contest on Posted to maximize your results. Alongside written instructions, you’ll find videos to help you through the process.
Why Posted Exists
Currently, the process of obtaining content from creators is complicated and inefficient. Brands often have to:
Email multiple creators.
Engage in lengthy negotiations.
Deal with a frustrating back-and-forth process.
Posted streamlines this process, making content creation enjoyable and effective. By running a contest on Posted, you unlock four significant benefits:
1. Organic Content and Traffic
Each piece of content created in your contest is posted organically on the creator’s profiles. This means:
Organic visibility for your brand.
Each submission generates organic views and traffic to your product.
2. Faster Content-Market Fit
Running a contest accelerates your learning curve. For example, if a creator produces a highly successful video, you gain insights into the format and style that resonate with your audience.
3. Discover Creator-Product Fit
Successful contests help you identify creators who excel at promoting your brand. You can choose to collaborate with these creators long-term after the contest ends.
4. Paid Ad Opportunities
Once the contest concludes, you own every piece of winning content for life. This allows you to:
Run paid ads using the content.
Edit and repurpose the content for your social channels.
Use TikTok Spark Ads codes provided by Posted to amplify your campaigns.
Next Steps
Explore the following sections for step-by-step instructions on creating and optimizing contests. The text and videos will guide you through every stage of the process to ensure success.