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What’s the Best Budget to Start With on Posted?
What’s the Best Budget to Start With on Posted?

Start Small or Go Big — How to Choose the Right Budget for Your First Contest

Updated over a week ago

Posted works with brands and creators of all sizes — from lean startups to established companies. Whether you have a large marketing budget or just want to test the waters, there’s a path forward for you on Posted.

Two Ways to Get Started:

1. Deals Feature — Start small by working directly with individual creators on a 1:1 basis

2. Contests — Launch a full-scale creator competition starting from $1,500

And yes — that $1,500 can go a long way.

We’ve used Posted to grow Posted. One of our own contests had a $1,500 prize pool split across 10 winners — and during the campaign, we generated over 3,000 organic app installs, averaging just $0.50 per install.

We then took the winning content and used it for paid ads. Those ads performed just as well — proof that high-quality, creator-generated content can drive performance across both organic and paid channels.

How to Choose the Right Budget:

If your goal is virality & working with top creators

→ Choose a higher prize pool to attract bigger talent and more volume.

If your goal is to test content on paid ads

→ You can start with a smaller budget, as content quality matters more than creator size.

And here’s a pro tip:

The more winners you include in your contest, the more creators will participate. A wider distribution of rewards means higher competition and more submissions.

Final Reminder:

Once your contest is over, you own all the winning content — giving you a full library of videos to use, test, and scale across platforms.


Posted is the most affordable, effective way to generate high-performing content and discover what works for your brand.

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