If you want to succeed on Posted, it starts with knowing what type of content works best for your brand — and then making it easy for creators to replicate that success.

The best-performing brands on Posted do one key thing:

They reverse-engineer great content and build their contest briefs around it.

Here’s how you can do the same:

Step 1: Do Market Research

• Head to TikTok or Instagram Reels

• Search keywords related to your product or industry

• Find the most viral, relevant content that aligns with your brand style

Step 2: Add Inspiration to Your Brief

Take those posts you found and add them as inspiration content in your contest. This helps creators instantly understand the tone, format, and storytelling style you’re looking for.

Step 3: Keep It Simple

In your brief and contest rules, be:

• Clear

• Concise

• To the point

If the brief is too complex or vague, fewer creators will join — and the submissions you do get might miss the mark. But when you’re clear, creators feel confident and inspired to create the kind of content that drives results for your brand.

Pro tip: You’re in control of what content comes out — the more clarity you provide upfront, the better your final results will be.