Posted does more than just generate content — it gamifies the content creation process, turning your brand into a competition that creators are excited to join.

This dynamic approach drives engaging, viral-ready content without the hassle of traditional influencer campaigns.

But the real magic happens when you take it a step further:

Once your contest is complete, you can take the top-performing (winning) content and run it as paid ads. This unlocks a whole new level of reach and performance.

Here’s why it works:

• Contest content is optimized for performance — it already won based on views and engagement.

• When used in paid ads, you can add a call-to-action (CTA) to guide viewers directly to your product, landing page, or app.

• That CTA helps turn eyeballs into conversions, maximizing your return on the content.

So the flow looks like this:

1. Launch a contest on Posted

2. Collect dozens of creative submissions

3. Identify the winners based on real performance

4. Use the best content in paid ads to drive conversions

With Posted, you get authentic content, viral potential, and the tools to scale it — all from one contest.