We get it — investing in creator content can feel risky, especially if you’ve been burned before by paying upfront for content that didn’t deliver.

That’s exactly why Posted was built differently.

Here’s how we reduce risk for your brand:

Unlike most platforms or agencies, where you pay for content upfront regardless of how it performs, Posted flips the model.

On Posted, only the top-performing creators — those with the most views — get paid.

That means:

• You don’t pay for content that doesn’t work

• You get dozens of submissions from different creators

• You own the winning content and can use it across organic and paid channels

So can we guarantee your business will go viral overnight?

No — and no platform can.

But what we can guarantee is that you’ll:

• Receive a high volume of diverse content

• Only reward performance

• Drastically lower your upfront content risk

Posted gives you a safe, scalable way to find out what content works, without wasting your budget on underperforming creators.

It’s not about taking a leap — it’s about testing smarter, with less risk.