In this quick overview, you’ll learn how the new Deals feature works.

Simply post a campaign brief and let creators submit their videos and bids.

You get to review everything up front and only pay for what you like. If a submission needs edits, you can give feedback or deny it entirely. Once you approve a deal, you fully own the content and Spark Ads code—ideal for paid ads.

This is the simplest way to power your content pipeline without overcommitting budget.