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Building Momentum: What to Expect Early On

Submissions start slow—but that’s a good sign. Here’s why momentum builds over time.

Updated over 2 weeks ago

Creators Are Warming Up

Creators need time to:

  • Discover your contest or deal

  • Read your brief

  • Understand your product

  • Film, edit, and polish their submissions

Remember: they’re often weighing multiple opportunities. Your campaign is in the mix, and giving them time to engage leads to better content.

Contests Build Over Time

A few key factors affect how fast you’ll see entries:

  1. Product Type

    • Visual, fun products (like fashion or lifestyle) usually attract creators faster.

    • Niche or B2B products may take a bit more time to catch attention.

  2. Prize Pool Size

    • Bigger prizes draw more eyes.

    • Splitting your prize among many creators (instead of just one winner) gives more people a reason to join in.

Deals Grow With Trust

With deals, momentum builds as you:

  • Approve videos

  • Pay out bids

  • Stay active and responsive

Once creators see you’re engaged and spending, more will join—quickly and consistently.

Keep Showing Up

Submissions are just the start. Momentum comes from being present:

  • Answer creator questions

  • Give clear feedback

  • Approve strong content

The brands that succeed most on Posted are the ones who stay involved. Keep showing up, and the results will follow.

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