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How to Find Winning Videos That Scale

You don’t need every video to win—just one great one to change everything.

Updated over 3 months ago

Let’s set one thing straight:

Not every video will be a winner—and that’s okay.

We recently spoke to a brand who asked,

“What if some of the content just doesn’t work?”

Our answer? Welcome to marketing.

Even your best-performing campaigns don’t win every time. On social, paid ads, or organic posts—it’s always a game of testing. The same goes for Posted.

You Only Need One

The goal isn’t perfection across the board.

The goal is to find one or a few videos that truly work.

Those are the ones that:

  • Get organic traction

  • Convert viewers

  • Make you want to hit “Boost”

And when you find them—you scale them.

How Posted Helps You Get There

Posted gives you volume. That’s the secret.

  • You run contests or deals

  • You collect many types of content

  • You spot what resonates

  • You double down on what works

Over time, you’ll see patterns—hooks, creators, or formats that consistently perform. That’s how real growth starts.

Even the Biggest Creators Test

No top creator went viral on their first post.

They tested.

They learned.

They scaled what clicked.

So if some videos miss? No stress.

Your winners are in the mix—you just need to find them.

Final Thought

The power of Posted is volume + learning.

The goal isn’t to get lucky. It’s to test your way to clarity.

And when you find your winning video—it can change everything.

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