One of the most important things to understand about Posted:
It’s not a set-it-and-forget-it platform.
Think of it like Meta Ads or Google Ads.
If you throw up a campaign in five minutes and walk away, you’re probably not going to be thrilled with the results.
Posted works the same way.
To get great content and great ROI, you need to stay involved.
Contests Need Your Attention
Here’s what proactive brands do during a contest:
Check the leaderboard regularly
Flag submissions that don’t follow the rules
Update your brief if creators seem confused
Provide inspiration videos so creators know what kind of content you’re looking for
The more clearly you communicate, the better your submissions will be.
Deals Benefit From Feedback
With deals, don’t just accept or decline in silence:
Leave notes when rejecting bids
Give creators feedback on what’s working and what’s not
Update your brief if you notice recurring issues
Creators want to work with brands who are clear and responsive. You’ll get higher-quality content faster when you engage.
Be Present = Get Better Results
If you launch a campaign and go silent, it’s no surprise if submissions miss the mark.
The brands that perform best on Posted are the ones who:
Show up regularly
Adjust based on performance
Give creators the direction they need to succeed
Final Thought
The tools are here. The creators are ready.
If you stay involved, great results will follow.
Show up—your campaign depends on it.