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Focus on Relevance, Not Virality

Not every product will go viral—and that’s okay. Here’s how to set the right goals for your content.

Updated over 3 months ago

Before launching your first contest or deal on Posted, there’s something important to know:

Not every product is built for viral reach—and that’s totally fine.

Chasing massive view counts isn’t always the goal.

What matters most is relevance—getting your product in front of the right audience, not just a large one.

Find What Works in Your Niche

Some products—like fashion, lifestyle, or trending consumer goods—are naturally suited to platforms like TikTok.

These often get high view counts simply because there’s already a huge audience looking for this type of content.

But if you’re in a more niche space (like a B2B service or a local business), you shouldn’t expect millions of views.

And that’s not a problem.

Relevance Beats Reach

Here’s a simple truth:

10,000 highly relevant views are often more valuable than 1 million random ones.

What matters is whether:

  • Creators are clearly explaining your product

  • Viewers are engaging in the comments

  • You’re learning what messaging resonates

These are the signals that help you build content you can later scale with confidence.

Set the Right Expectations

Don’t compare your performance to the biggest contest on the platform.

Instead, compare your results to your own market and your own goals.

Ask yourself:

  • Are we reaching the right people?

  • Are we learning what works?

  • Are we getting closer to clarity?

Final Thought

Understanding your potential reach isn’t about limiting ambition—it’s about focusing it.

When you stay realistic and intentional, you make better content, get clearer insights, and grow with confidence.

And that’s what success on Posted is all about.

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