Let’s talk about something every brand wants:
High-quality content.
But here’s the truth:
“Quality” is subjective.
What looks high-quality to you might not be what performs best on TikTok. And sometimes, the raw, authentic clips win over the polished, cinematic ones.
So how do you actually improve submission quality?
It’s simpler than you think.
Start With a Clear Brief
The single most powerful way to guide creators is your brief.
If you want something specific, be specific.
If you’re open to creativity, keep it broad. Either way:
Use inspiration videos so creators understand your style
Spell out your must-haves in the rules
Be concise—write like you’re explaining it to a 10-year-old
Creators have limited time and many options. If your brief is long, unclear, or full of hoops, they’ll likely skip it.
Feedback Helps Everyone
If a submission misses the mark:
In contests: flag it to be removed
In deals: decline with a short note
It’s okay if not every video hits the mark. What matters is helping creators improve over time.
Top Creators Expect More
If you want to attract creators with larger followings or stronger production value:
Be ready to offer higher prizes or accept higher bids
High-quality creators often know their worth
But again—more polished doesn’t always mean more effective.
Authenticity Wins
Sometimes the best-performing content is:
Messy
DIY
Shot on a phone
Completely real
That’s what works on short-form platforms.
So don’t get too hung up on how “perfect” something looks.
Final Thought
Yes, you should care about quality. But focus more on:
Clarity in your brief
Alignment with your goals
Real-world results
That’s how you run a winning campaign on Posted.