Contests are one of the fastest ways to create and test content at scale.
You put up a prize pool.
Creators submit videos by posting organically to their own TikTok profiles.
At the end of the contest, the creators with the most views split the prize.
Simple, fast, and powerful.
Why Contests Work
Contests aren’t just about going viral.
They’re about:
Testing new hooks, angles, and creator styles
Validating what works organically
Collecting real-world performance data before spending ad budget
And here’s the best part:
You own the winning videos.
That means you get:
The MP4 files to reuse across any platform
The Spark Ads codes to run paid ads straight from the creator’s profile
This makes your ads feel more native and trustworthy—and drives higher engagement.
Repurpose Content Everywhere
Once the contest ends, you’re left with a batch of tested, high-performing videos you can use on:
TikTok Ads
Instagram Reels
YouTube Shorts
Landing pages
Anywhere you need engaging content
No guessing—just scaling what’s already working.
Contests Are Competitive
Just remember: creators choose which contests to join.
That means you’re competing for their time and attention.
You’ll get more (and better) submissions if:
Your prize pool is strong
Your brief is clear and inspiring
You engage with creators during the contest
Final Thought
If you want to learn fast, gather tons of content, and find out what actually resonates with your audience—run a contest.
Get your first contest live and start learning today.