Skip to main content

How Contests Help You Find Winning Content

Run contests to test what works, collect real content, and scale your top performers.

Updated over 3 months ago

Contests are one of the fastest ways to create and test content at scale.

You put up a prize pool.

Creators submit videos by posting organically to their own TikTok profiles.

At the end of the contest, the creators with the most views split the prize.

Simple, fast, and powerful.

Why Contests Work

Contests aren’t just about going viral.

They’re about:

  • Testing new hooks, angles, and creator styles

  • Validating what works organically

  • Collecting real-world performance data before spending ad budget

And here’s the best part:

You own the winning videos.

That means you get:

  • The MP4 files to reuse across any platform

  • The Spark Ads codes to run paid ads straight from the creator’s profile

This makes your ads feel more native and trustworthy—and drives higher engagement.

Repurpose Content Everywhere

Once the contest ends, you’re left with a batch of tested, high-performing videos you can use on:

  • TikTok Ads

  • Instagram Reels

  • YouTube Shorts

  • Landing pages

  • Anywhere you need engaging content

No guessing—just scaling what’s already working.

Contests Are Competitive

Just remember: creators choose which contests to join.

That means you’re competing for their time and attention.

You’ll get more (and better) submissions if:

  • Your prize pool is strong

  • Your brief is clear and inspiring

  • You engage with creators during the contest

Final Thought

If you want to learn fast, gather tons of content, and find out what actually resonates with your audience—run a contest.

Get your first contest live and start learning today.

Did this answer your question?