If one of your creator videos was restricted after going live, it’s important to know that these restrictions come directly from TikTok’s automated moderation system. The restriction was applied directly by the platform after the video went live.
Why this happens:
The creator submitted their video following your approved brief exactly as directed.
After the video went live, TikTok automated systems flagged or restricted it based on content guidelines - These restrictions are most commonly triggered by themes such as direct health or wellness claims, financial or performance promises, strong before-and-after comparisons, unverifiable results, or visuals that include restricted elements like supplements, alcohol, or adult material.
Because the creator’s submission aligned with the approved brief, this restriction likely stems from specific creative directions or messaging outlined in that brief.
To prevent this in future campaigns, we recommend:
Reviewing your brand brief for any elements that could trigger TikTok’s automated moderation (e.g. before/after visuals, direct health or financial claims, certain keywords, etc.).
Updating the brief to align more closely with TikTok’s Community Guidelines and Ad Policies
(Optional) Our team can help flag potentially risky phrasing or visuals before approval. Just let us know if you want additional reviews by chatting with our support team.
We know these situations are frustrating, but they’re often avoidable with small tweaks at the brief stage. Once the brief is updated, creators can resubmit compliant content for approval.