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Campaign examples & templates you can steal (by function)
Campaign examples & templates you can steal (by function)

See Incentive Campaign examples across 7 departments and functions you can reference and apply for your team's KPIs or company goals.

Zelia Leong avatar
Written by Zelia Leong
Updated over 3 months ago

Create clear campaigns to incentivise your employees to take the right actions. Learn Learn how to design effective campaigns according to your job function, department, and objectives.

Employee Incentive Campaign Example - ProgramsPal

Example of a Campaign page

See examples by Function/Departments:

1. Management / Line Manager

Campaign Examples:

Campaign: New Colleagues Support Hero
Encourage employees to actively foster a supportive environment, to enhance team cohesion and ensure that new team members feel empowered from day one.

  • Challenge 1: Mentor A New Teammate
    Go above and beyond to mentor new colleagues, providing guidance and support during their onboarding process.

  • Challenge 2: Plan a Welcome Lunch
    Invite your new colleague to lunch and introduce yourself, discuss their role, and answer any questions they may have.

  • Challenge 3: Take Initiative To Be Inclusive
    Invite new colleagues to team meetings, social events, or outings to help them feel included and engaged from the start.

Campaign: Work-From-Office Engagement
Encourage employees to spend more time in the office, fostering collaboration, creativity, and a strong company culture.

  • Challenge 1: Set In-Office Goals
    Establish personal goals for how many days you plan to work from the office each month and share them with your manager.

  • Challenge 2: Provide Feedback
    Share your thoughts on what initiatives would encourage you and your colleagues to spend more time in the office.

  • Challenge 3: Participate in Office Events
    Attend scheduled team-building activities, lunch gatherings, or wellness programs to foster connections with colleagues


2. People & Culture / Employee Engagement / Human Resource

Campaign: Employee Recognition Awards
Recognise achievements of individuals and teams who go above and beyond in their roles.

  • Challenge 1: Innovation Award
    Honours individuals that has introduced a creative solution or process improvement that positively impacts the company.

  • Challenge 2: Rising Star Award
    Acknowledges a newer employee who quickly made a positive impact on the team & shows great potential for future growth.

  • Challenge 3: Team Excellence Award
    Awarded to teams that has collaborated effectively to achieve a significant goal or project, with teamwork & innovation.

Campaign: Town Hall Takeover
Encourage employees to participate in company town hall events to share ideas, and shape the future of the company.

  • Challenge 1: Participate in Town Hall Games
    Get engaged and be a game-changer!

  • Challenge 2: Provide Feedback During Town Hall
    Share your perspective on how we can improve and grow as a company.

  • Challenge 3: Help Facilitate Town Hall
    Lend a helping hand to organise a fruitful session for your colleagues.

  • Challenge 4: Share Insights in a Presentation
    Conduct a sharing session on customer insights, new product development, industry updates, or best practices!

Campaign: Employee Referral Campaign
Encourage employees to refer suitable candidates for open roles.

  • Challenge 1: Refer a Candidate
    Submit a candidate referral for an open role.

  • Challenge 2: Candidate Qualified
    Your candidate has been vetted by the Recruitment team who has assessed them to be qualified for the role.

  • Challenge 3: Candidate Interviewed
    An interview has been set up with your candidate, who has attended the interview.

  • Challenge 4: Candidate Hired
    Your candidate has been hired into the role - well done!

  • Challenge 5: Candidate Completed Probation
    Your candidate has successfully completed probation and integrating well into the organisation.


3. Training / Learning & Development / Wellbeing

Campaign: Attend Wellbeing Workshops
Encourage employees to participate in wellbeing workshops or use a wellbeing program to thrive both professionally and personally.

  • Challenge 1: Attend In-Person Wellbeing Workshop
    Participate in a wellbeing workshop session organised by the Employee Wellbeing Team.

  • Challenge 2: Use a Mental Health Program
    Use one of the programs offered by the company's mental health platform partner.

  • Challenge 3: Share Wellbeing Tips With Your Team
    Share your personal insights and wellbeing tips with your colleagues on the company's Microsoft Teams group chat, or during a team meeting/town hall.

Campaign: Complete Compliance & Ethics Training
Encourage employees to complete non-mandatory training that benefits them.

  • Challenge 1: Attend Data Privacy & Security Training
    Complete this training and claim your points.

  • Challenge 2: Attend Reporting Procedures Training
    Complete this training and claim your points.

  • Challenge 3: Attend Financial Regulations Training
    Complete this training and claim your points.

Campaign: Finish DEI Training Modules
Encourage employees to actively participate in DEI initiatives.

  • Challenge 1: Complete Basic Diversity Training
    Complete this training and claim your points.

  • Challenge 2: Complete Cultural Sensitivity Training
    Complete this training and claim your points.

  • Challenge 3: Attend Awareness Simulation Workshop
    Complete this workshop and claim your points.


4. Customer Support / Service / Retail

Campaign: Customer Service Excellence
Incentivise and recognise employees for going the extra mile in delighting customers.

  • Challenge 1: Achieve 90% CSAT
    Achieve an average CSAT score of 90% or higher for all customer interactions.

  • Challenge 2: Achieve 80% First Contact Resolution
    Utilise your knowledge and resources to resolve customer issues on the first interaction whenever possible.

  • Challenge 3: Achieve 85% Ticket Resolution
    Resolve 85% of customer tickets within the designated time frame. Prioritise and manage your ticket queue effectively.

  • Challenge 4: Receive Positive Customer Feedback
    Go the extra mile in your interactions, demonstrating empathy and professionalism to leave a lasting impression.

  • Challenge 5: Help Out A Customer After Hours
    Claim this award if you have worked with a customer over the weekend/holiday to help them when they need the most.

Campaign: Retail Clienteling Evangelist
Incentivise retail employees to build long-term customer relationships for the company, instead of just letting the customer slip away if they don't buy anything on the spot.

  • Challenge 1: Achieve 3 Client Outreach Per Month
    Engage with clients through personalised outreach, eg. sending tailored product recommendations or new arrivals updates.

  • Challenge 2: Record 100 Clienteling Notes Per Month
    Record client preferences, purchase history, and personal details to enhance future interactions.

  • Challenge 3: Achieve 10% AOV Growth by Cross-Selling
    Achieve an average order value (AOV) increase of 10% through cross-selling and upselling.

  • Challenge 4: Schedule 20 Clienteling Appointments
    Schedule and complete at least 20 clienteling appointments/mth. Proactively reach out to clients for 1-1 consultations.


5. Sales & Marketing

Campaign: Sales Excellence Challenge
Incentivise employees to take key steps necessary towards closing a sale.

  • Challenge 1: Generate 15 qualified leads/month
    Refer to your division's Sales Handbook for guidelines.

  • Challenge 2: Achieve 75% Contact Rate
    Remember to reach out to leads within 24 hrs of generation & document your outreach efforts!

  • Challenge 3: Conduct 10 Needs Analysis/month
    Conduct in-depth needs assessments, and complete discovery calls to understand clients’ needs and tailor your approach.

  • Challenge 4: Deliver 5 proposals/month
    Deliver min. 5 personalised proposals/mth. Present customised solutions that address the prospects' specific needs.

  • Challenge 5: Close 3 new deals/month
    Close at least 3 new policies/mth. Follow up diligently with prospects and utilise closing techniques to finalise sales.

Campaign: Partnership Development Champion
Encourage employees to build strategic alliances with other organisations, leading to new business opportunities and shared resources.

  • Challenge 1: Reach out to 2 partners monthly
    Identify potential partners for collaboration to expand our business opportunities.

  • Challenge 2: Co-host 1 event with a partner every quarter
    Organise or facilitate an event with a partner.

  • Challenge 3: Generate ROI from partner collaborations
    Generate a minimum of 10% of total sales revenue from partner collaborations by year-end.

Campaign: Event Organiser Incentive
Encourage employees to take the lead to bring together clients and partners.

  • Challenge 1: Organise a client event
    Host engaging events to foster client relationships and showcase our expertise.

  • Challenge 2: Achieve positive post-event feedback
    Receive an average post-event feedback score of 4 out of 5 from attendees.

  • Challenge 3: Achieve a minimum attendance rate of 75%
    Achieve a minimum attendance rate of 75% for each event.

Campaign: Networking Navigator
Encourage employees to attend industry events and participate in networking opportunities.

  • Challenge 1: Attend 3 Industry Events/month
    Claim this once you have attended 3 external networking events!

  • Challenge 2: Made 10 new contacts at events
    Claim this once you have made 10 new contacts at events, and added them on LinkedIn and our CRM.

  • Challenge 3: Achieve 60% followup rate with new contacts
    Achieve a follow-up engagement rate of 60% with new contacts within one week after the event.


6. Engineering

Campaign: Engineering Productivity Challenge
Incentivise engineers to increase productivity and achieve product development KPIs - complete with bragging rights.

  • Challenge 1: Achieve 90% Code Review Score
    Maintain a code review score of 90% or higher on all submitted code.

  • Challenge 2: Resolve Bugs Efficiently
    Resolve 95% of reported bugs within the designated sprint timeframe.

  • Challenge 3: Sprint Feature Delivery
    Successfully deliver at least two major features per sprint. Quality must be assured!

  • Challenge 4: Team Collaboration Hero
    Participate in at least one cross-functional project or initiative each quarter.

  • Challenge 5: Reduce Cycle Time
    Reduce the average cycle time for feature development to under two weeks.


7. Cybersecurity / IT / Compliance

Campaign: Report Security Risks & Incidents
Encourage everyone in the company to take an active part in keeping the company safe and secure.

  • Challenge 1: Flag suspicious emails to security team
    Claim this award each time you flag an email to the team under their guidelines.

  • Challenge 2: Report phishing risks
    Claim this award each time you report a phishing risk or scam alert to the security team.

Campaign: Complete Cybersecurity Training
Encourage employees to attend cybersecurity training to stay updated on the latest security risks, how to defend against them, and remain vigilant.

  • Challenge 1: Attend Employee Cyber Awareness Training
    Complete this training on the intranet portal and claim your points.

  • Challenge 2: Attend Cloud Security Awareness Training
    Complete this training on the intranet portal and claim your points.

  • Challenge 3: Complete Phishing Simulation Training
    Complete this training on the intranet portal and claim your points.

Campaign: Complete Compliance & Ethics Training
Encourage employees to complete non-mandatory training that benefits them.

  • Challenge 1: Attend Data Privacy & Security Training
    Complete this training and claim your points.

  • Challenge 2: Attend Reporting Procedures Training
    Complete this training and claim your points.

  • Challenge 3: Attend Financial Regulations Training
    Complete this training and claim your points.


ProgramsPal is an easy tool for you to create and manage all your incentive programs on one centralised, automated platform.

Learn more about how you can use ProgramsPal to motivate and engage your teams.

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