Prefixbox Analytics helps you spot patterns, optimize product discovery, and improve conversions.
Metrics overview
You’ll find your analytics under Prefixbox > Analytics in the Shopify admin. Data is grouped into interactive panels that show key metrics over time — broken down by search, category, and engagement.
Let’s walk through what each section means.
Usage metrics
At 'Account details' menu, you can see your monthly search quota usage.
Search is defined as a search pageview. Any paging, sorting and filtering generates additional pageviews.
For example, if a user types "dress" into the search bar, hits enter and lands on mystore.myshopify.com/search?options[prefix]=last&q=dress page, that counts as 1 search. If the user then sorts by price and applies a size 'M' filter, those actions create 2 additional pageviews.
Category search is defined as a category pageview. Any paging, sorting and filtering generates additional pageviews.
For example, if a user visits mystore.myshopify.com/collections/tyres
collection page, this counts as 1 category search. If they then filter to only show products under 50 USD and navigate to page 2 of the results, that generates 2 additional pageviews.
Search engagement
This panel helps you understand how well your search bar performs:
Metric | What it means |
Search ER (Engagement Rate) | % of searches where the shopper clicked, added to cart, or converted |
Search CTR (Click-through Rate) | % of searches that led to a product click |
Search CR (Cart Rate) | % of searches that led to a cart event |
Search Success Rate | % of searches that showed at least one relevant result |
The search engagement metrics
💡Hint: Low engagement might signal poor product visibility or missing keywords.
Category engagement
Similar to Search ER, this shows how shoppers interact with Category pages:
Metric | What it means |
Category ER | % of category pageviews that led to engagement (click, cart, or conversion) |
Category CTR | % of views that included a product click |
Category CR | % of views that led to a cart event |
The category engagement metrics
💡Hint: These metrics help spot underperforming collections or filters.
Search result performance
Shows the volume of searches and shopper actions:
Similar to Search ER, this shows how shoppers interact with Category pages:
Metric | What it tracks |
Searches | Total searches during the selected period |
Unique searches | Number of unique search terms (excluding duplicates) |
SERP Click events | Product clicks from the search results page |
SERP Cart events | Add-to-cart events from search results |
Search session count | Count of individual search sessions (per user per visit) |
The search result metrics
Category result performance
Tracks how shoppers interact with category pages:
Metric | What it tracks |
Pageviews | Total category page views |
Unique pageviews | Each unique visitor’s category page views (1 per session) |
Category click events | Product clicks on category pages |
Category cart events | Add-to-cart actions from category pages |
The category result metrics
Zero-result rate
The zero result rate shows the % of search terms that return no results.
Aim to keep this number low — it’s a sign your products aren’t matching common searches.
Zero result search rate chart
💡Hint: Use this insight to add synonyms or update product tags.
Popular searches and categories
Popular searches – The most searched keywords in your store
Popular categories – The most visited product collections
These help you plan seasonal campaigns or merchandising priorities.
Popular searches table
💡Hint: Popular products and categories in your store signal shopper intent. Use these insights to highlight key items, adjust stock, or feature trending collections.
Zero-result & zero-engagement searches
Zero result searches – List of terms that showed no results
Zero engagement searches – Searches where shoppers didn’t click or engage
⚠️ Important: These searches are critical signals. They often reveal keyword gaps, missing synonyms, or issues in product discoverability—use them to fine-tune your product data and boost engagement.
Related article