Prefixbox Analytics helps you spot patterns, optimize product discovery, and improve conversions.
Metrics overview
You’ll find your analytics under Prefixbox > Analytics in the Shopify admin. Data is grouped into interactive panels that show key metrics over time — broken down by search, category, and engagement.
Let’s walk through what each section means.
Search engagement
This panel helps you understand how well your search bar performs:
Metric | What it means |
Search ER (Engagement Rate) | % of searches where the shopper clicked, added to cart, or converted |
Search CTR (Click-through Rate) | % of searches that led to a product click |
Search CR (Cart Rate) | % of searches that led to a cart event |
Search Success Rate | % of searches that showed at least one relevant result |
The search engagement metrics
💡Hint: Low engagement might signal poor product visibility or missing keywords.
Category engagement
Similar to Search ER, this shows how shoppers interact with Category pages:
Metric | What it means |
Category ER | % of category pageviews that led to engagement (click, cart, or conversion) |
Category CTR | % of views that included a product click |
Category CR | % of views that led to a cart event |
The category engagement metrics
💡Hint: These metrics help spot underperforming collections or filters.
Search result performance
Shows the volume of searches and shopper actions:
Similar to Search ER, this shows how shoppers interact with Category pages:
Metric | What it tracks |
Searches | Total searches during the selected period |
Unique searches | Number of unique search terms (excluding duplicates) |
SERP Click events | Product clicks from the search results page |
SERP Cart events | Add-to-cart events from search results |
Search session count | Count of individual search sessions (per user per visit) |
The search result metrics
Category result performance
Tracks how shoppers interact with category pages:
Metric | What it tracks |
Pageviews | Total category page views |
Unique pageviews | Each unique visitor’s category page views (1 per session) |
Category click events | Product clicks on category pages |
Category cart events | Add-to-cart actions from category pages |
The category result metrics
Zero-result rate
The zero result rate shows the % of search terms that return no results.
Aim to keep this number low — it’s a sign your products aren’t matching common searches.
Zero result search rate chart
💡Hint: Use this insight to add synonyms or update product tags.
Popular searches and categories
Popular searches – The most searched keywords in your store
Popular categories – The most visited product collections
These help you plan seasonal campaigns or merchandising priorities.
Popular searches table
💡Hint: Popular products and categories in your store signal shopper intent. Use these insights to highlight key items, adjust stock, or feature trending collections.
Zero-result & zero-engagement searches
Zero result searches – List of terms that showed no results
Zero engagement searches – Searches where shoppers didn’t click or engage
⚠️ Important: These searches are critical signals. They often reveal keyword gaps, missing synonyms, or issues in product discoverability—use them to fine-tune your product data and boost engagement.
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