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How we estimate TAM, SAM, and SOM

Understanding the methodology behind our market size estimations.

Written by Vincent

Market Sizing Methodology

Estimating market size is one of the most difficult tasks for any founder. At Preuve AI (Formerly Test Your Idea), we use a proprietary multi-layer analysis to provide these figures. We do not use static databases or generic AI guesses.

The Three Layers of Analysis

  • TAM (Total Addressable Market): This represents the global opportunity. Our system analyzes broad industrial trends and large-scale economic signals to define the total potential of your sector.

  • SAM (Serviceable Addressable Market): We narrow the focus based on your specific niche, geography, and language. This is the portion of the market that fits your current business model.

  • SOM (Serviceable Obtainable Market): This is your short-term target. We estimate this by cross-referencing market saturation and typical acquisition rates for early-stage startups in your category.

Why our approach is different

Instead of giving you a fixed number from an outdated report, our system synthesizes real-time signals from the current market landscape. This ensures that the data in your Founder Report reflects the reality of building a business today.

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