GoHighLevel Crm White Label: Features, Setup & Practical Guide

GoHighLevel White Label lets agencies present HighLevel's CRM and marketing platform under their own brand by using custom logos, brand information, a branded login domain, interface customization, branded system links, and optional white-label desktop and mobile apps. Instead of asking clients to log in through a generic HighLevel address, an agency can provide a branded experience such as app.youragency.com and use its own visual identity throughout supported client-facing areas.

The current Go High Level White Label ecosystem includes several distinct components rather than one single setting: agency branding, a Whitelabel Domain for browser login, an API Domain for system-generated links, the White-Label Desktop App, an optional White Label Mobile App, and—on Agency Pro—SaaS features that can turn branded sub-accounts into a more productized software offering.

A practical agency setup can therefore look like:

Agency Brand → Branded Login Domain → Branded Desktop Experience → Client Sub-Accounts → Optional SaaS Plans → Optional Branded Mobile App

HighLevel's current pricing separates these capabilities. Unlimited costs $297/month and currently includes a branded desktop app, while Agency Pro costs $497/month and adds SaaS Mode, automated sub-account creation, markup-based phone/email rebilling, user/agent reporting, and Advanced API Access. The fully white-label mobile app is currently listed separately as a $497/month add-on.

This guide explains what GoHighLevel White Label means, what can be branded, how the custom login domain works, how desktop and mobile white labeling differ, how SaaS Mode relates to branding, what each component costs, and how agencies can build a practical branded client experience.

For a dedicated resource covering these options, see our complete GoHighLevel White Label guide.

Test HighLevel with your own agency structure first, then decide which white-label components—domain, desktop branding, SaaS Mode, or mobile app—actually support your client offering.

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GoHighLevel White Label is the collection of branding controls that allow an agency to present supported parts of HighLevel using the agency's own name, logo, domain, colors, and client-facing identity.

HighLevel's current Agency Company Settings allow agencies to configure branding elements including:

Agency logo
Brand identity
Whitelabel Domain
API Domain
Privacy Policy
Terms and Conditions
Custom JavaScript
Custom CSS
Theme-related settings

The objective is to make the customer experience feel more like the agency's own software environment.

For example, instead of telling clients:

Log in at app.gohighlevel.com

an agency can configure:

app.youragency.com

HighLevel still hosts and operates the underlying platform, but the client's browser experience uses the agency's branded domain.

Go High Level white labeling works by applying agency-level branding to supported client-facing surfaces while HighLevel continues to provide the underlying software infrastructure.

A simplified structure is:

HighLevel Infrastructure → Agency Branding → Client Experience

The agency controls the visible brand.

HighLevel runs the application.

The client accesses CRM, conversations, calendars, workflows, reporting, and other enabled features through the agency's branded environment.

White labeling does not mean the agency owns HighLevel's source code or receives an independent copy of the software.

It is a branded delivery model built on HighLevel.

GHL currently supports branding across several different product surfaces, but the exact level of customization depends on the component.

Major areas include:

Branded web login
Agency logo
Brand name and contact information
API/branded links
Custom CSS and JavaScript
White-label desktop app
Optional white-label mobile app
SaaS customer experience
Client Portal branding
Multi-brand configurations on Agency Pro

Not every surface is controlled from the same settings page.

For a consistent brand, agencies usually need to configure several related white-label settings rather than one master switch.

The starting point is:

Agency View → Settings → Company → Whitelabel

HighLevel's current Company Settings allow agencies to upload their logo and configure client-facing branding. The agency logo can appear in supported areas including the login screen, app header, notification emails, and certain widgets or form footers.

HighLevel currently recommends an agency logo around 350 × 180 pixels, with a maximum file size of approximately 2.5 MB.

Use a clean logo that works well at smaller sizes.

A complex horizontal logo with tiny text may look good on a website but become difficult to read inside application navigation.

A GoHighLevel Whitelabel Domain replaces the standard browser login URL with a subdomain owned by the agency.

For example:

Standard: app.gohighlevel.com

White Label: app.youragency.com

HighLevel states that the Whitelabel Domain is designed specifically for the desktop web app login and application experience.

This is one of the most visible white-label improvements because clients use the agency's domain every time they sign in.

A custom login domain improves consistency.

The client may first buy the service from:

youragency.com

and then access the platform through:

app.youragency.com

That is cleaner than sending the client from the agency website to an unrelated third-party login URL.

HighLevel identifies brand consistency, trust, professional presentation, simpler access, and automatic SSL as key advantages of its white-label domain setup.

The current HighLevel setup uses a DNS CNAME plus configuration inside Agency Settings.

A standard process is:

Step 1 — Choose a Subdomain

For example:

app.youragency.com

HighLevel recommends using a subdomain for this purpose.

Step 2 — Add a CNAME

HighLevel's August 2026 documentation currently instructs agencies to point the selected hostname to:

whitelabel.ludicrous.cloud

Step 3 — Add the Domain in HighLevel

Navigate to:

Agency View → Settings → Company → Whitelabel → Whitelabel Domain

Enter the full subdomain and save it.

Step 4 — Configure Branding

Upload the agency logo and provide the appropriate Privacy Policy and Terms & Conditions URLs.

Step 5 — Verify DNS and SSL

Once DNS is correctly configured, HighLevel automatically issues HTTPS/SSL for the branded domain.

The Whitelabel Domain and API Domain serve different purposes.

This distinction is easy to miss.

The Whitelabel Domain controls the branded browser login and web-app URL.

The API Domain, sometimes described as the branded-links domain, controls supported system-generated links customers click in emails, SMS messages, calendars, forms, surveys, trigger links, review links, and similar experiences.

A more complete branding setup therefore uses both.

For example:

Login: app.youragency.com

System Links: link.youragency.com

This helps avoid a situation where the login is branded but customer-facing system links still expose an unrelated domain.

Your white-label login domain should not be confused with your primary marketing website.

For example:

youragency.com — marketing website

app.youragency.com — HighLevel branded login

links.youragency.com — system-generated links

mail.youragency.com — possible email-related configuration

Each domain has a different purpose.

HighLevel specifically recommends keeping the Whitelabel Domain separate from marketing sites and email sending domains.

HighLevel now supports a true White-Label Desktop App for macOS, Windows, and Linux in addition to the branded browser experience.

The Desktop App Customizer lets agencies configure the application's:

Name
Icon
Theme
Logo
Background image
Placeholder images
Login-screen presentation

Agencies can preview their branding before submitting the desktop app for a build.

After the app is published, HighLevel generates download links for supported operating systems.

These two concepts are related but different.

The Whitelabel Domain controls the browser-based application.

The White-Label Desktop App is an installable application for Windows, macOS, and Linux.

An agency may use both.

For example, desktop users can install:

YourAgency CRM

while other clients continue accessing:

app.youragency.com

Both can follow the same general brand identity.

After the desktop application reaches Published status, HighLevel provides a Promote option.

When enabled, sub-account users see a download banner that points them toward the appropriate installer for their operating system.

HighLevel currently supports:

macOS
Windows
Linux

The banner detects the operating system and highlights the matching download option.

This makes distribution easier than manually sending installation links to every client.

HighLevel's current pricing material places the Branded Desktop App with the Unlimited $297/month plan and above.

This makes Unlimited particularly relevant for agencies that want a stronger white-label presentation without yet moving into a complete SaaS resale model.

The current Unlimited plan also provides unlimited sub-accounts, making the combination useful for agencies managing multiple branded client workspaces.

The GoHighLevel White Label Mobile App is a separate branded iOS and Android application that agencies can configure with their own app name, logo, colors, fonts, splash screens, login experience, and navigation.

HighLevel's current Mobile App Customizer supports customization of:

App name
App logo
Primary color
Font
Light/dark splash screens
Login logos
Login title/subtitle
CTA text
Navigation layout
Module order

This provides much deeper mobile branding than simply asking clients to use a generic HighLevel application.

The HighLevel White Label Mobile App is currently listed at $497 per month as an additional product.

This is separate from the $497 Agency Pro subscription.

That distinction is important.

Agency Pro — $497/month

and

White Label Mobile App — $497/month add-on

are different products.

Do not assume purchasing Agency Pro automatically includes the fully customized agency mobile app.

HighLevel's current self-service white-label mobile-app system requires additional infrastructure before public publishing.

Prerequisites currently include:

A valid D-U-N-S number
Apple Developer Program organization account
App Store Connect access
Google Play Console organization account
HighLevel Custom Agency App subscription
Public Privacy Policy
Public Terms & Conditions

Apple individual developer accounts are not supported for this white-label publishing flow.

Agencies considering the mobile app should therefore budget not only for the HighLevel add-on but also for the effort required to maintain their Apple and Google developer presence.

HighLevel's self-service customizer guides agencies through:

Branding → Store Profile → Apple/Google Connections → App Build → Testing → Production Release

Agencies can create internal builds for testing before submitting production versions.

Apple and Google still control their respective store review processes.

Using HighLevel's builder simplifies application packaging, but it does not bypass App Store or Play Store publishing requirements.

Test the core CRM first, then layer in your branded domain, desktop experience, and—where commercially justified—SaaS or white-label mobile capabilities.

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Agency Pro expands HighLevel beyond basic branding by adding the infrastructure needed to sell more automated SaaS-style subscriptions.

HighLevel currently prices Agency Pro at $497/month and includes:

Everything in Unlimited
SaaS Mode
Automated Sub-Account Creation
Phone & Email Rebilling With Markup
User/Agent Reporting
Advanced API Access

These capabilities help an agency turn white-labeled HighLevel access into a more structured recurring software offer.

White label and SaaS Mode are related but not the same thing.

White labeling changes branding and presentation.

SaaS Mode changes how the agency packages, sells, provisions, and bills software access.

An agency can use white-label branding without building a full SaaS operation.

Likewise, a SaaS offering usually benefits from white labeling because customers expect to interact with the agency's product brand rather than the underlying platform provider.

A simplified model is:

White Label = Branding

SaaS Mode = Productization + Provisioning + Billing

Combined:

Branded SaaS Product

HighLevel's current Agency Pro plan supports automated sub-account creation through SaaS Mode.

An agency can create software packages with different features and pricing structures.

A customer purchases the plan.

The appropriate sub-account can then be provisioned according to the agency's configuration.

This is more scalable than manually creating every client workspace after a customer purchases access.

Imagine an agency serving HVAC companies.

Instead of selling "GoHighLevel access," it creates:

HVAC Growth CRM

The customer sees:

app.hvacgrowthcrm.com

The interface contains the agency's branding.

A Snapshot loads the agency's HVAC workflows and pipelines.

The customer receives the features included in the selected SaaS plan.

The agency bills the customer according to its commercial package.

From the customer's perspective, the agency is providing a specialized HVAC CRM product.

White labeling is particularly useful for niche agencies.

Possible branded products might include:

Dental CRM
HVAC CRM
Real Estate CRM
Gym CRM
Salon CRM
Restaurant Marketing CRM
Legal Lead CRM

The agency can combine HighLevel's broad infrastructure with a niche-specific configuration.

The value proposition should come from the complete solution rather than merely changing the logo.

A logo alone does not turn a generic CRM into a strong vertical SaaS product.

HighLevel's 2026 SaaS Multi-Brands feature allows eligible Agency Pro users to operate two distinct brand identities from one SaaS account.

HighLevel states that each brand can maintain its own:

Brand name
Logo
Email
Phone number
Whitelabel Domain
API Domain
Privacy Policy
Terms and Conditions
Custom JavaScript
Custom CSS
Theme

The feature is currently available only on the $497 Agency Pro plan.

Multi-Brands can be useful when one agency wants two separate SaaS identities.

For example:

Brand A — Dental CRM

Brand B — HVAC CRM

Both can operate from the same broader HighLevel agency environment while presenting different identities to their respective customers.

HighLevel allows brands to be assigned to sub-accounts so the appropriate branding follows the intended client experience.

A strong white-label implementation should treat branding as a system rather than simply uploading a logo.

Consider:

Brand name
Logo
Color system
Login URL
API/link domain
Support email
Terms & Conditions
Privacy Policy
Desktop app identity
Mobile app identity
Support documentation

These elements should be consistent.

If clients see one brand on the website, another in emails, and a third on their application login, the white-label experience feels incomplete.

HighLevel's Agency Company Settings currently allow agency-level custom CSS and JavaScript for supported branding and interface customization.

This can provide additional control over the visual experience.

However, custom code increases maintenance requirements.

HighLevel's interface changes over time, so a CSS selector or JavaScript customization that works today may need adjustment after a platform update.

Keep customizations documented and avoid unnecessary modifications.

The agency logo can appear in supported system-generated emails and other client-facing areas.

Agencies should also configure appropriate sender identities and support information.

The objective is for a client to receive:

Branded login
Branded interface
Branded support communication

rather than seeing inconsistent identities depending on where they interact with the platform.

System-generated links can reveal the underlying infrastructure if they are not branded.

HighLevel's API Domain lets agencies customize links used in supported content such as:

Forms
Surveys
Calendars
Trigger links
Short links
Review links
Email/SMS-generated links

This is a subtle but important element of a complete white-label deployment.

White labeling also changes customer expectations.

If the software appears under your brand, clients are likely to treat your agency as the provider.

That means you need a support process.

A practical model may include:

Support email
Knowledge base
Onboarding videos
Account manager
Ticket system
Escalation process

Do not launch a branded SaaS product without deciding how customers will receive help.

A branded client onboarding process could be:

Customer Purchases → Sub-Account Created → Snapshot Applied → Brand Assigned → User Invited → Login Instructions → Guided Setup

For SaaS Mode, more of this provisioning can be automated.

For traditional agency services, the agency may still handle onboarding manually.

The important point is consistency.

Snapshots can make a white-label offer much more valuable.

Branding controls how the platform looks.

Snapshots control what is already configured when the customer receives it.

For example:

White Label Only

Customer receives a branded but mostly empty CRM.

White Label + Snapshot

Customer receives a branded CRM already containing relevant pipelines, calendars, forms, workflows, and templates.

The second offering generally provides a more complete product experience.

Agencies can also control which HighLevel features a client sees.

This is useful because exposing every HighLevel module can make a niche SaaS product feel generic and complicated.

For example, a simple local-service CRM may expose:

Contacts
Conversations
Opportunities
Calendars
Reporting

while hiding unrelated modules.

A focused interface can strengthen the perception that the product was designed around a particular customer type.

Traditional agencies can use HighLevel White Label without turning themselves into SaaS companies.

For example, an agency may provide managed CRM services to ten clients.

The clients log in through:

app.agencyname.com

The interface displays the agency's branding.

The agency still performs most campaign and automation work.

Clients receive dashboard and CRM access as part of the service.

In this model, white labeling improves the customer experience but software resale is not the agency's primary business.

A SaaS-focused agency takes a different approach.

The software itself becomes a major part of the product.

The agency may sell packages such as:

Starter — CRM + Calendar

Growth — CRM + Automation + Reputation

Pro — CRM + AI + Advanced Features

SaaS Mode can help provision and bill these packages, while white labeling makes them appear under the agency's own product identity.

A branded platform can also increase the perceived integration between an agency and its client's operations.

If the client uses the agency's branded CRM every day for:

Conversations
Appointments
Pipelines
Contacts
Reporting

the relationship extends beyond one monthly marketing report.

However, retention should come from actual utility.

Changing the logo alone will not compensate for poor workflows, unreliable automation, or weak customer support.

The cost depends on which level of branding you need.

HighLevel's current primary software tiers are:

Starter — $97/month

Unlimited — $297/month

Agency Pro — $497/month

For agency white labeling, Unlimited is particularly relevant because current HighLevel materials include the branded desktop experience there.

Agency Pro adds SaaS-related capabilities.

The White Label Mobile App is currently listed separately at $497/month.

No. The current HighLevel pricing page lists the White Label Mobile App as a separate $497/month product from the $497/month Agency Pro subscription.

This is one of the most important pricing distinctions for agencies evaluating full white labeling.

A business that wants both Agency Pro and the fully branded mobile app should calculate them as separate HighLevel costs before considering other services or usage.

No.

The $497 white-label add-on shown on HighLevel's current pricing page refers to the mobile application.

The branded desktop experience is associated with Unlimited and higher plans in current HighLevel promotional plan information.

Desktop and mobile white labeling should therefore not be treated as the same product.

Starter includes HighLevel's core software, but current HighLevel plan materials position the branded desktop application with Unlimited rather than Starter.

An agency whose business model depends heavily on client-facing white labeling should therefore compare Unlimited and Agency Pro rather than assuming the $97 plan provides the same branding capabilities.

Unlimited can make sense when an agency needs:

Unlimited client sub-accounts
Branded desktop experience
Basic API Access
Phone/email rebilling without markup

HighLevel currently prices Unlimited at $297/month.

For a traditional agency, this may provide enough white-label capability without requiring SaaS Mode.

Agency Pro becomes more relevant when the agency needs:

SaaS Mode
Automated sub-account creation
Markup rebilling
Advanced API Access
User/agent reporting
Multi-Brand SaaS capabilities

HighLevel currently prices Agency Pro at $497/month.

That is primarily a business-model decision rather than a cosmetic branding decision.

The White Label Mobile App is a significant additional expense, so it should have a clear business purpose.

It may make sense when clients regularly need mobile access and the branded app forms a visible part of the agency's product.

For example, clients may use the app daily for:

Conversations
Calendars
Notifications
CRM activities
Payments
Other enabled modules

If most customers use only desktop dashboards occasionally, the additional mobile-app cost may provide less value.

Agencies should also recognize that app-store publishing introduces dependencies beyond HighLevel.

Apple and Google maintain their own policies and approval processes.

A published application needs stable package and bundle identifiers, store listings, support information, legal policies, and ongoing updates.

HighLevel's self-service system simplifies the technical build process, but the agency still owns its public app identity.

Desktop branding does not automatically configure the Whitelabel Domain.

HighLevel explicitly states that desktop application branding and the web login domain are configured separately.

For a consistent customer experience, configure both.

An agency could otherwise have a branded installed app while users who log in through a browser still see the wrong domain.

The most common GoHighLevel White Label mistakes are confusing branding with SaaS Mode, assuming Agency Pro includes the white-label mobile app, configuring only the logo while leaving domains unbranded, and launching a branded software offer without a support and onboarding process.

Another mistake is confusing the Whitelabel Domain and API Domain.

The login domain brands the web application.

The API domain brands many system-generated customer links.

Agencies also sometimes over-customize the interface with CSS or JavaScript.

Custom code should solve a real branding or usability problem because it creates another item that must be maintained when HighLevel updates its interface.

A practical GoHighLevel White Label setup should begin with the brand and browser experience before moving into optional applications.

Start with:

Step 1 — Prepare Your Brand

Logo
Brand name
Support email
Privacy Policy
Terms & Conditions

Step 2 — Configure Company Branding

Open Agency View → Settings → Company → Whitelabel.

Step 3 — Configure the Whitelabel Domain

Create a subdomain such as:

app.youragency.com

Point it to HighLevel's current CNAME target and add it to Company Settings.

Step 4 — Configure API/Branded Links Domain

Use a separate branded domain where appropriate for system-generated links.

Step 5 — Test Client Login

Verify logo, URL, legal links, and SSL.

Step 6 — Configure Desktop Branding

If included in the plan and required by the business, customize the desktop application.

Step 7 — Build SaaS Packaging

If using Agency Pro, configure the relevant SaaS plans and automated account provisioning.

Step 8 — Add the Mobile App Only if Required

Prepare Apple and Google developer accounts, branding assets, policies, and the separate Custom Agency App subscription.

A complete setup may look like:

Marketing Website

youragency.com

↓

Branded Application

app.youragency.com

↓

Client Sub-Account

↓

Branded CRM Experience

↓

Branded System Links

↓

Optional Desktop Application

↓

Optional iOS / Android White Label App

This provides multiple branded touchpoints without confusing their individual roles.

Test the system as though you were a client.

Use a client-level user rather than the agency owner account.

Open the login page.

Check the domain.

Check the logo.

Check notification emails.

Click a calendar link.

Click a review link.

Open system-generated links.

Test the desktop app if enabled.

Test mobile access if applicable.

Look specifically for unexpected HighLevel branding or broken links.

GoHighLevel White Label lets agencies use their own branding across supported HighLevel experiences, including agency logos, a branded web login domain, branded system links, desktop applications, and optional mobile applications.

Yes. HighLevel's Whitelabel Domain allows clients to access the browser application through a subdomain such as app.yourdomain.com.

HighLevel's August 2026 documentation currently instructs agencies to create a CNAME pointing the chosen subdomain to whitelabel.ludicrous.cloud.

Yes. HighLevel states that SSL/TLS is automatically issued after the DNS record is correctly configured and the domain is connected.

The Whitelabel Domain controls the branded web login and application URL. The API Domain brands supported system-generated links such as forms, calendars, surveys, review links, and short links.

Yes. HighLevel currently provides a White-Label Desktop App for Windows, macOS, and Linux, with customizable app identity, icon, theme, logo, and login visuals.

Current HighLevel materials associate the branded desktop app with the Unlimited $297/month plan and higher tiers.

Yes. HighLevel provides a self-service white-label mobile app system for creating branded iOS and Android applications.

HighLevel's current pricing page lists the White Label Mobile App at $497/month.

No. HighLevel currently lists Agency Pro at $497/month and the White Label Mobile App separately at $497/month.

For the current self-service white-label mobile app publishing process, HighLevel requires the appropriate Apple Developer organization account and Google Play Console organization account.

Agency Pro adds capabilities such as SaaS Mode, automated sub-account creation, markup-based phone/email rebilling, user/agent reporting, and Advanced API Access, making it better suited to productized SaaS models.

No. White labeling controls brand presentation, while SaaS Mode helps agencies package, provision, and commercially manage software subscriptions.

Yes. HighLevel's current SaaS Multi-Brands feature lets eligible Agency Pro accounts manage up to two distinct brands, each with independent logos, white-label domains, API domains, legal links, themes, and related branding settings.

Yes. HighLevel's Agency Company Settings currently provide supported custom CSS and JavaScript options for additional interface customization.

Yes. The branded desktop application and browser-based Whitelabel Domain are separate access methods. Clients can continue using the web application through the agency's branded domain.

HighLevel currently maintains promotional extended-trial routes in addition to its standard trial. The CTA links in this guide use the 30-Day Free Trial promotional route.

GoHighLevel White Label lets agencies turn HighLevel's client-facing CRM experience into a branded environment using their own identity, login domain, system links, desktop application, and optional mobile application.

The most important thing is to understand that white labeling is made up of several layers.

At the foundation:

Brand Name + Logo + Whitelabel Domain + API Domain

HighLevel's current Company Settings let agencies configure those identity elements and create a branded browser login such as app.youragency.com.

For a stronger Go High Level White Label experience, agencies on the appropriate plan can also use the branded desktop application. HighLevel's current desktop app supports Windows, macOS, and Linux and lets agencies customize the application's name, icon, theme, logos, and login presentation.

Agency Pro extends the business model rather than merely changing appearance. At $497/month, it currently adds SaaS Mode, automated account provisioning, markup rebilling, reporting, and Advanced API Access.

For agencies needing a fully branded iOS and Android application, GHL offers its White Label Mobile App separately. The current price is $497/month, and agencies must also satisfy Apple and Google developer-account requirements before publishing.

A practical white-label roadmap is therefore:

Core HighLevel Setup → Agency Branding → Whitelabel Domain → API Domain → Client Templates → Desktop Branding → SaaS Mode if Needed → Mobile App if Commercially Justified

This prevents an agency from paying for every branding option before the underlying client service is proven.

The strongest white-label product is not simply HighLevel with another logo. It combines consistent branding with useful workflows, niche-specific Snapshots, appropriate permissions, reliable onboarding, and customer support.

That combination is what turns a generic CRM environment into a credible agency-branded software experience.

Set up your CRM and client workflow first, then test branded domains and agency presentation before deciding whether you need Unlimited, Agency Pro, or the separate white-label mobile app.

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