Go High Level (GHL) Voice AI Pricing & Plans Guide | GHLCRM.US

GoHighLevel AI Pricing for Voice AI currently gives businesses three main choices: Pay-Per-Use with no monthly AI subscription, AI Employee Growth at $50 per enabled location per month, or AI Employee Unlimited at $97 per enabled location per month.

The important detail is that Voice AI pricing has multiple layers.

Your total cost can involve:

AI Plan

Voice AI Processing

Text-to-Speech

LLM Tokens

Phone System Charges

depending on the plan and configuration.

HighLevel currently gives Growth accounts 100 shared Voice AI Agent minutes per month across inbound calls, outbound calls, and the Voice AI widget. Unlimited includes Voice AI usage subject to HighLevel's fair-use terms. Phone System charges remain separate.

For a broader breakdown of HighLevel's AI products and subscription structure, see our GoHighLevel AI Pricing guide.

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Here is the current structure:

*Unlimited is subject to HighLevel's fair-use terms.

The biggest pricing mistake is assuming:

$97 Unlimited = Every Phone Call Costs $0

That is incorrect.

The Unlimited plan covers eligible Voice AI usage, but the underlying Phone System can still generate separate telephony charges.

GoHighLevel Voice AI is HighLevel's customer-facing AI calling system.

It can be configured for use cases such as:

Inbound Call Handling

Outbound Calls

Lead Qualification

FAQ Responses

Appointment Booking

Contact Information Collection

Call Transfers

Workflow Actions

and other supported CRM actions.

Voice AI can therefore sit between a customer and the business:

Caller

↓

HighLevel Phone System

↓

Voice AI Agent

↓

Conversation

↓

CRM Action

↓

Booking / Transfer / Follow-Up

The cost comes from both the intelligence handling the conversation and the telephony infrastructure carrying the call.

The easiest way to understand pricing is to examine each option separately.

There is:

No Monthly AI Subscription Fee

Instead, the business pays according to actual AI activity.

For Voice AI, the relevant components can include:

Voice Engine

TTS

LLM Tokens

and then:

Phone System Usage

separately.

HighLevel currently describes Pay-Per-Use as appropriate for locations that use AI occasionally or prefer usage-based billing rather than a fixed AI subscription.

Current price:

$50/month per enabled location

Growth currently includes:

100 Voice AI Agent minutes per month

Those 100 minutes are shared across:

Inbound Voice AI

Outbound Voice AI

Voice AI Widget

Once the allowance is exhausted, additional Voice AI usage continues at the applicable pay-per-use rates.

Current price:

$97/month per enabled location

Voice AI is included without the Growth plan's 100-minute allowance, subject to HighLevel's fair-use policy.

This applies across:

Inbound

Outbound

and:

Voice AI Widget

usage.

But again:

Phone System Charges Still Apply.

This is especially important for agencies.

The $50 and $97 AI Employee prices apply per enabled sub-account/location, not once across the entire agency.

For example:

Client A → Growth → $50/month

Client B → Growth → $50/month

Client C → Unlimited → $97/month

The agency would therefore have separate AI plan charges for those enabled locations.

HighLevel explicitly states that AI Employee plans provide AI coverage at the enabled sub-account level rather than following an individual agency user across every account they manage.

Under Pay-Per-Use, a useful simplified formula is:

Voice AI Cost = Voice Engine + TTS + LLM Tokens

Then add:

Phone System Cost

for the telephony portion.

HighLevel's current Voice Engine rate is:

$0.045 per minute

effective from May 20, 2026 onward.

That is only one component.

The Voice Engine is HighLevel's per-minute AI voice-processing charge.

Current rate:

$0.045/minute

Therefore:

10 × $0.045 = $0.45

100 × $0.045 = $4.50

500 × $0.045 = $22.50

1,000 × $0.045 = $45

But this is not the complete Voice AI cost.

TTS and model usage can add to it.

Voice AI needs a TTS provider to generate the spoken AI response.

HighLevel currently documents several options.

These rates can significantly change the final cost of a Voice AI call.

With OpenAI TTS:

Voice Engine = $0.045/min

TTS = $0.015/min

=

$0.060/min

before LLM tokens and Phone System charges.

For 10 minutes:

Voice Engine → $0.45

OpenAI TTS → $0.15

Subtotal → $0.60

HighLevel uses this same 10-minute example in its current pricing documentation.

Cartesia currently has the same documented $0.015/minute TTS rate.

Therefore:

$0.045 Voice Engine

$0.015 Cartesia

=

$0.060/minute

before LLM tokens and phone charges.

At 100 minutes:

100 × $0.060 = $6.00

Again, this is not the final all-in cost.

Current documented rate:

$0.035/minute

Therefore:

$0.045 Voice Engine

$0.035 TTS

=

$0.080/minute

before model tokens and Phone System charges.

At 100 minutes:

$8.00

before those additional costs.

ElevenLabs V3 is currently substantially more expensive.

HighLevel documents:

$0.170/minute

for TTS.

Therefore:

$0.045 Voice Engine

$0.170 TTS

=

$0.215/minute

before LLM and Phone System charges.

At 100 minutes:

$21.50

At 1,000 minutes:

$215

before the other components.

This demonstrates why two Voice AI agents can have very different costs despite handling the same number of minutes.

Voice AI also needs a language model to understand the conversation and generate responses.

HighLevel currently supports external model options from providers including:

Google

OpenAI

and:

Anthropic

with token pricing varying by selected model.

Therefore:

10-Minute Call A

may cost differently from:

10-Minute Call B

even when both use the same TTS provider.

Why?

Because one conversation may involve:

More Turns

Longer Responses

Larger Knowledge Context

More Complex Model

More Tokens

Duration alone does not determine final cost.

Consider two five-minute calls.

Customer asks:

“Are you open Saturday?”

AI answers.

Customer books.

Short responses.

Customer asks:

Ten Questions

Service Comparisons

Pricing Questions

Policy Questions

and provides extensive information.

Both calls last five minutes.

But Call B can use more model context and tokens.

Therefore:

Same Call Length ≠ Same AI Cost

under usage-based billing.

This is arguably the most important part of the pricing guide.

HighLevel explicitly states:

Phone System charges remain separate from Voice AI plan coverage.

That means even with:

AI Employee Unlimited → $97/month

you may still pay for the telephony carrying the call.

The Voice AI subscription does not make the underlying phone network free.

HighLevel's September 2026 Phone System pricing documentation lists current U.S./Canada calling rates.

For outbound U.S. calls, the documented total is approximately:

$0.0166/minute

For inbound calls answered through web, mobile, or deskphone, the documented total is approximately:

$0.01165/minute

Different routing configurations and regions can produce different charges.

International calling also follows different regional rates.

Voice AI generally also needs appropriate phone infrastructure.

For U.S./Canada, HighLevel currently lists:

Local Number → $1.15/month

Toll-Free Number → $2.15/month

These are Phone System costs.

They are separate from:

$50 Growth

or:

$97 Unlimited

AI Employee subscriptions.

A more accurate model is:

Phone Number

Phone Minutes

Voice Engine

TTS

LLM Tokens

Optional Phone Features

$50/month

Phone Number

Phone Minutes

AI Overage After Included Allowance

Optional Phone Features

$97/month

Phone Number

Phone Minutes

Optional Phone Features

with covered Voice AI usage subject to fair use.

This is the model agencies should use when pricing services.

The $50 Growth plan is particularly interesting because it creates a middle ground between pure usage billing and Unlimited.

Current Voice AI allowance:

100 AI Agent minutes/month

shared across:

Inbound

Outbound

Widget

HighLevel explicitly confirms that the 100 minutes are not separate buckets for each Voice AI channel.

You do not get:

100 Inbound

100 Outbound

100 Widget

for 300 total minutes.

You get:

100 Total Voice AI Agent Minutes

across those categories.

Growth does not simply stop working when the included Voice AI allowance is exhausted.

Additional usage is billed according to the applicable pay-per-use rates.

Therefore:

Growth Cost

can become:

$50 Subscription

Overage

Phone Charges

This matters for high-volume accounts.

At:

$97/month per enabled location

AI Employee Unlimited currently includes unlimited Voice AI usage subject to HighLevel's fair-use terms.

The plan also covers more than Voice AI.

Current included products include unlimited or expanded access across several areas such as:

Conversation AI

Voice AI

Reviews AI

Content AI

and increased included usage for:

Ask AI

AI Studio

subject to the product-specific rules.

This matters when comparing $97 against Pay-Per-Use.

You are not purchasing Voice AI alone.

HighLevel currently states that Agent Studio remains pay-per-use on every AI plan.

Therefore:

AI Employee Unlimited

does not mean:

Every HighLevel AI Product Has Zero Additional Usage Cost

Always check the product-specific billing rules.

HighLevel's Unlimited plan is subject to its fair-use terms.

Current documentation says excessive, abusive, or platform-impacting usage may result in measures such as:

Throttling

Limits

Required Upgrade

or:

Access Termination

depending on the circumstances.

Therefore, “Unlimited” should be understood as:

Unlimited within applicable fair-use terms

rather than:

Infinite unrestricted capacity under every circumstance.

There is no universal answer.

It depends on:

Minutes

TTS Provider

LLM Model

Other AI Products

Phone Usage

Number of Locations

and:

Operational Preference

For very low usage, Pay-Per-Use can make sense.

For moderate usage, Growth can provide predictable baseline pricing.

For substantial Voice AI plus broader AI usage, Unlimited may become easier to budget.

Assume for illustration:

50 Voice AI Minutes

with:

OpenAI TTS

Before LLM and Phone System costs:

Voice Engine:

50 × $0.045 = $2.25

TTS:

50 × $0.015 = $0.75

AI voice subtotal:

$3.00

Then add:

LLM Tokens

Phone Charges

At low volume, this can remain far below a $50 subscription.

That is why Pay-Per-Use can make sense for occasional use.

Using the same simplified OpenAI TTS assumption:

Voice Engine:

500 × $0.045 = $22.50

TTS:

500 × $0.015 = $7.50

Subtotal:

$30

before:

LLM Tokens

and:

Phone Charges

At this point, the economics require a broader comparison because Growth includes only 100 Voice AI minutes before overages, while Unlimited costs $97 but also includes broader AI coverage.

Using the same simplified baseline:

Voice Engine:

1,000 × $0.045 = $45

OpenAI TTS:

1,000 × $0.015 = $15

Subtotal:

$60

before:

LLM Tokens

and:

Phone System Charges

Do not conclude from this alone that Unlimited is or is not worthwhile.

Unlimited also changes the pricing of other covered AI products.

The correct comparison should include the account's complete AI workload.

Now consider 1,000 minutes with ElevenLabs V3.

Voice Engine:

$45

TTS:

$170

Subtotal:

$215

before LLM and Phone System costs.

Compare that with OpenAI TTS:

$60

before the same additional cost categories.

That is a large difference.

Therefore:

Voice Choice Is Also a Pricing Decision

not merely a branding decision.

The cheapest TTS provider is not automatically the best choice.

Evaluate:

Naturalness

Latency

Language

Accent

Customer Experience

Reliability

Cost

A premium voice may be justified for some use cases.

For others, it may create unnecessary cost.

Growth costs:

$50/month/location

and includes:

100 Voice AI Agent minutes

plus allowances or coverage for other supported AI products.

Therefore, do not compare:

$50

only against:

100 minutes of Voice Engine cost

because Growth includes more than Voice AI.

Compare:

Complete AI Usage on Pay-Per-Use

against:

Complete AI Usage on Growth

The price difference is:

$97 - $50 = $47/month

per enabled location.

For that additional $47, Unlimited changes several product-level allowances, including Voice AI moving from:

100 Minutes

to:

Unlimited Subject to Fair Use

and Conversation AI moving from:

1,000 Agent Responses

to:

Unlimited Subject to Fair Use.

This can make Unlimited attractive for locations using multiple AI products heavily.

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Agency economics are different from single-business economics.

Suppose an agency has:

20 Client Locations

If every client uses Growth:

20 × $50 = $1,000/month

before other applicable costs.

If every client uses Unlimited:

20 × $97 = $1,940/month

before Phone System and other separate charges.

This is why agencies need per-client unit economics.

Because AI Employee pricing applies per enabled location, agencies should decide which clients actually need a paid AI plan.

For example:

Client A → No Voice AI → Pay-Per-Use

Client B → Light AI → Pay-Per-Use

Client C → Moderate AI → Growth

Client D → Heavy AI → Unlimited

There is no requirement that every client use the same AI billing model.

For each location, track:

Then calculate:

Total Client Delivery Cost

This makes pricing more sustainable.

HighLevel currently states that an agency needs to be on the $497/month Agency Pro plan to rebill AI Employee usage to clients.

This is important for agencies planning to sell AI as part of their client offering.

Agency Pro can therefore affect the economics of:

AI Reselling

SaaS Packaging

Client Rebilling

Do not include only the $50 or $97 AI Employee charge in your agency cost model.

Suppose a client pays:

$297/month

for an AI receptionist service.

The agency's cost model might include:

AI Employee

Phone Number

Phone Minutes

Implementation

Monitoring

Support

Agency Infrastructure

The difference between client revenue and delivery cost determines margin.

Do not price AI by simply taking:

$97 × 2

and calling the difference profit.

Implementation requires work.

Someone may need to configure:

Agent Instructions

Knowledge Base

Phone Number

Working Hours

Calendar

Actions

Call Transfer

Workflows

Testing

Reporting

Therefore, agencies can reasonably separate:

Setup Fee

from:

Recurring AI Service Fee

if that structure fits the service.

An agency might conceptually structure:

Covers:

Implementation

Knowledge Configuration

Testing

CRM Integration

Covers:

AI Infrastructure

Monitoring

Support

Optimization

Covers:

Telephony

and other usage-based services where appropriate.

This can make client pricing more transparent.

Growth's 100-minute allowance is shared across:

Inbound

Outbound

and:

Widget

Voice AI.

Therefore, an account cannot optimize cost simply by labeling calls differently.

All three can consume the same Voice AI allowance.

Outbound AI calling should not be treated merely as a pricing question.

Businesses must also consider:

Consent

Calling Rules

DND

Opt-Outs

Applicable Laws

HighLevel Terms

AI automation does not remove communication obligations.

The lowest-cost call is not valuable if the outreach should not have been made.

The Voice AI widget can also consume Voice AI usage.

Under Growth:

Widget Minutes + Inbound Minutes + Outbound Minutes

share the same:

100-minute allowance.

For businesses using the widget heavily, this should be included in usage forecasting.

HighLevel's current U.S./Canada Phone System documentation lists additional voice-related services separately.

Examples include:

Call Recording → $0.0025/min

Recording Storage → $0.0005/min/month

Transcription → $0.024/min

Answering Machine Detection → $0.0075/call

These are telephony/service charges rather than Voice AI subscription charges.

If your workflow uses these features, include them in total cost.

Suppose a business processes:

1,000 minutes

with paid Phone System transcription enabled at the documented rate.

Approximate transcription cost:

1,000 × $0.024 = $24

That is separate from:

Voice AI

and:

Basic Calling

where applicable.

Small per-minute charges become meaningful at scale.

Do not use U.S./Canada rates for every market.

HighLevel states that international forwarding and other regional phone activity can use different rates.

Therefore an agency serving:

United States

United Kingdom

Australia

Europe

or other markets should build country-specific cost assumptions.

For Pay-Per-Use, a useful estimate is:

Minutes × Voice Engine Rate

Minutes × TTS Rate

LLM Token Cost

Phone Cost

Optional Phone Services

For Growth:

$50

Voice AI Overage Beyond Allowance

Phone Cost

Optional Phone Services

For Unlimited:

$97

Phone Cost

Optional Phone Services

subject to applicable fair-use and product rules.

Do not ask only:

Which plan is cheapest?

Ask:

Which plan is cheapest for this usage pattern?

A location using only a few Voice AI minutes may favor Pay-Per-Use.

A location using multiple HighLevel AI products regularly may benefit from Growth.

A location with substantial Voice AI and Conversation AI activity may find Unlimited easier to budget.

Usage data should determine the decision.

A good process is:

Month 1 → Measure

↓

Month 2 → Compare

↓

Month 3 → Optimize

Review:

Voice AI Minutes

Conversation AI Responses

TTS Provider

Model Usage

Phone Minutes

Call Features

Total AI Cost

Total Phone Cost

Then decide whether the plan still makes sense.

A cheap AI agent that performs poorly is not a good investment.

Track:

Calls Answered

↓

Qualified Leads

↓

Appointments

↓

Transfers

↓

Sales Opportunities

↓

Customer Outcomes

Then calculate:

AI + Phone Cost ÷ Useful Outcome

That is often more meaningful than:

Cost per Minute

Suppose total monthly Voice AI and phone infrastructure costs:

$150

and the system produces:

30 Qualified Appointments

Then:

$150 ÷ 30 = $5 per qualified appointment

That metric can be compared with the business value of the appointments.

If the same system costs only $100 but produces five useful appointments, the cheaper infrastructure may actually perform worse economically.

It does not.

Phone System charges remain separate.

Different voices can have materially different pay-per-use rates.

Model choice and conversation complexity can affect pay-per-use costs.

The 100 minutes are shared across inbound, outbound, and widget Voice AI.

Unlimited remains subject to fair use.

Growth and Unlimited are charged per enabled location.

Agent setup, testing, knowledge, workflows, monitoring, and support require resources.

A practical starting framework is:

Then remember:

Phone Charges Remain Separate

under all three approaches.

GoHighLevel Voice AI can be used on Pay-Per-Use with no monthly AI subscription, AI Employee Growth at $50 per enabled location per month, or AI Employee Unlimited at $97 per enabled location per month.

Growth currently includes 100 AI Agent minutes per month shared across inbound Voice AI, outbound Voice AI, and the Voice AI widget.

Yes, Voice AI is currently included on AI Employee Unlimited at $97 per enabled location per month, subject to HighLevel's fair-use terms.

It covers eligible Voice AI usage, but underlying Phone System charges still apply separately.

HighLevel currently documents the Voice Engine rate at $0.045 per minute from May 20, 2026 onward for applicable pay-per-use activity.

HighLevel currently documents OpenAI TTS at $0.015 per minute.

HighLevel currently lists Cartesia TTS at $0.015 per minute.

Current HighLevel documentation lists ElevenLabs V2.5 at $0.035 per minute and ElevenLabs V3 at $0.170 per minute.

TTS provider, AI model, token usage, conversation complexity, knowledge context, and Phone System charges can all affect the final cost.

No. HighLevel currently states that additional Voice AI usage after the Growth allowance is billed at applicable pay-per-use rates.

No. Growth and Unlimited are priced per enabled sub-account/location.

For U.S./Canada, HighLevel currently lists local numbers at $1.15 per month and toll-free numbers at $2.15 per month. Other countries have different rates.

HighLevel's September 2026 Phone System guide currently lists U.S. outbound calls at approximately $0.0166 per minute under its documented pricing structure. Regional rates vary.

Yes, but HighLevel currently states that the agency must be on the $497/month Agency Pro plan to enable AI Employee rebilling.

No. HighLevel currently states that Agent Studio remains pay-per-use across all AI plans.

GoHighLevel Voice AI pricing is not a single per-minute number.

The current structure gives businesses three primary approaches:

Pay-Per-Use

→ No monthly AI subscription

→ Voice Engine + TTS + LLM usage

→ Phone System charges separately

AI Employee Growth

→ $50/month per enabled location

→ 100 Voice AI Agent minutes/month

→ Inbound + outbound + widget share the allowance

→ Additional Voice AI usage billed at applicable rates

→ Phone System charges separately

AI Employee Unlimited

→ $97/month per enabled location

→ Voice AI unlimited subject to fair use

→ Broader AI coverage

→ Phone System charges separately.

For Pay-Per-Use, the current Voice Engine rate is:

$0.045/minute

with TTS added according to the selected provider.

Examples currently include:

OpenAI → $0.015/min

Cartesia → $0.015/min

ElevenLabs V2.5 → $0.035/min

ElevenLabs V3 → $0.170/min.

Then add:

LLM Tokens

and:

Phone System Costs

where applicable.

For agencies, another layer matters:

Per-Location Pricing

If ten clients need Unlimited:

10 × $97 = $970/month

before phone charges and other delivery costs.

That makes client-level cost tracking essential.

The right plan should therefore be selected using:

Voice AI Minutes

Other AI Usage

TTS Choice

Phone Usage

Number of Locations

Desired Cost Predictability

The goal is not to find the lowest advertised price.

It is to find the pricing model that gives the business the best combination of:

Useful AI Capacity + Predictable Costs + Reliable Customer Experience + Sustainable Unit Economics

Start with actual usage, monitor it, and change plans when the numbers justify it.

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