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Delivery | User's notification tray | In-app |
Usage | Personalized or programmatic messages | News, software updates, general promotions, marketing events |
Behavior | Redirects to a URL | Opens the announcement content |
Length | Short | Long-form |
Objective | Nudge users into opening your app | Inform users who are already in the app |
Plan Required | Founder plan ($15/month with annual billing) | Growth plan ($39/month with annual billing) |