Skip to main content
All CollectionsAccount ConfigurationCampaign & Trigger Configuration
Customize Your Campaign Messages Using Variables
Customize Your Campaign Messages Using Variables

Learn how to use variables as placeholders to customize your automated messaging.

Rolando Interiano avatar
Written by Rolando Interiano
Updated over a week ago

Variables in ProLine are dynamic placeholders in your communication templates, such as emails, text messages, and automation campaigns. They allow you to personalize content based on the recipient's details or certain situational attributes. ProLine refers to these placeholders as "variables," although they may be known as tokens or merge tags on other platforms.

Accessing and Using Variables

  • View and Copy Variables

    • Edit Campaign: Open any campaign where you intend to use variables.

    • Go to the "Send Email" Step: Click on the Send Email step within your campaign to view existing variables in the message.

    • Open Show Variables: For a complete list of available variables, click Show Variables. This will list all variables along with details about their function and usage. Below is an example of how this button looks inside a Send Email campaign step:

      Screenshot of a window titled "Send Email". An option labeled "Show variables" is highlighted within a red rectangle.

    • Copy Variables: You can copy a variable directly from the Show Variables list for use in your templates.

  • Insert Variables via the Editor

    • Type a Curly Bracket: In the email subject or body editor, type { to trigger a dropdown list of variables.

    • Select the Variable: Scroll or search for the desired variable and select it to insert into your message.

Understanding Variable Behavior

  • Context-Specific Usage: Variables can behave differently depending on the context. For instance, the {{email_signature}} variable will be empty if used in a text message because it is designed specifically for emails.

  • Exploring Variables: Use the Show Variables button to discover new variables that might be useful in different types of communications.

Advanced Uses of Variables

  • Automating Tasks: Use variables in automated-task creation to pass specific information.

  • Integration with Zapier: Add variables in the custom content fields of Zapier triggers to pass information through automation workflows.

  • Using Webhooks: Variables can be included in webhook content to pass data to external systems.

Support

If you encounter difficulties or have further questions, contact our support team through the chat in the lower corner of your screen. We're here to help you with any issues or concerns.

Did this answer your question?