Sirui discount code SAVE70 is promoted as a 70% discount on Sirui gear, and it is worth being clear about what a figure that size normally means in the camera-equipment trade. Sirui's own store runs large seasonal campaigns — reductions in the sixties and low seventies of a percent have appeared on particular lens series — but those are targeted clearance prices on specific products, not a blanket code that removes 70% from anything in the basket. Treat 70% as the ceiling of a range, verify what your item actually discounts to, and buy on the resulting price rather than the headline.
What Is Sirui?
Sirui is a Chinese optics and support manufacturer that built its reputation on making anamorphic cinema lenses affordable. Before Sirui launched its first budget anamorphic in 2019, the format was largely the preserve of rental houses; the company followed up with full-frame anamorphic options and has kept extending the category since.
The current catalogue spans several distinct areas. On the cine side there are the Saturn, Venus, IronStar and Astra anamorphic series at various squeeze factors, the Night Walker Super 35 primes and the Vision Prime full-frame cine line. On the stills side, the Sniper series covers fast APS-C autofocus primes and the Aurora series covers full-frame autofocus glass. Beyond lenses, Sirui makes tripods and heads, continuous lighting and LED panels, and binoculars and spotting scopes.
Mount coverage is unusually broad — Sony E, L-Mount, Nikon Z, Canon EF, RF and EF-M, Fuji X, PL, DJI DL and Micro Four Thirds — with some lenses offering interchangeable mounts. Autofocus lenses receive free firmware updates, which matters on third-party glass where autofocus behaviour improves after launch.
How the Discount Actually Works
Large percentage figures in this category are usually "up to" numbers driven by specific clearance items, not a flat rate across the store
Discontinued mounts, older series and overstocked colourways attract the deepest cuts; current flagship lenses rarely do
Codes generally do not stack with an existing sale price, and on heavily reduced items a code often does nothing at all
Bundles and kits may be excluded, as may accessories and firmware-dependent adapters
Regional stores price differently, so the discount you see depends on which storefront you land on
The practical test is simple: put the item in the basket, apply the code, and look at the number. If the reduction is smaller than advertised, the item is not in the promotion — that is normal, not a fault with the code.
How to Redeem the Code
Open the official Sirui store and confirm you are on the regional storefront that ships to you.
Select the lens or gear you want, and check the mount and squeeze factor carefully — anamorphic lenses are not interchangeable between formats.
Add it to the basket and proceed to checkout.
Find the discount code field and enter SAVE70.
Compare the discounted total against the same item at authorised retailers before paying.
Check the stated shipping cost, delivery estimate and warranty terms for your country.
Choosing Between the Lens Lines
Anamorphic
The Saturn, Venus, IronStar and Astra series deliver the widescreen aspect, oval bokeh and horizontal flare that define the look. They differ by squeeze factor and sensor coverage, and that choice is not cosmetic — it determines your final aspect ratio and how you set up in post. Anamorphic lenses are manual focus in most of the range, slower to work with, and unforgiving of sloppy technique. They are a deliberate stylistic commitment rather than a general-purpose purchase.
Autofocus stills lenses
The Sniper series covers fast APS-C primes at f/1.2 across the common focal lengths, and Aurora covers full-frame. Independent reviews have generally found the autofocus quick and the optical quality reasonable for the money, with the usual third-party caveat that performance can lag first-party glass in demanding tracking situations. These are the sensible choice for portrait, street and everyday video work.
Support and lighting
Tripods, heads and lights are the least discussed part of the range but often the better value, since support gear ages slowly and does not depend on camera-body firmware compatibility. A tripod bought at a deep discount will still be doing its job in ten years; a lens bought for a mount you later abandon will not.
Before You Buy Third-Party Glass
Two checks are worth making regardless of price. Confirm the lens is supported on your specific camera body — third-party autofocus depends on reverse-engineered protocols, and compatibility is per-body rather than per-mount. And find out how firmware is applied, since some lenses update over a USB port on the lens barrel and others need a separate dock. Neither is difficult, but discovering it after a heavily discounted purchase that cannot be returned is avoidable.
Pros and Cons
Pros
Anamorphic looks at a fraction of traditional cine-lens prices
Very broad mount coverage, including interchangeable-mount options
Free firmware updates on autofocus lenses
Genuinely deep discounts do appear on specific series during campaigns
Range extends beyond lenses into support and lighting
Cons
A 70% figure is an "up to" ceiling and will not apply to most of the catalogue
Codes typically do not stack with existing sale pricing
Most anamorphic options are manual focus and slow to work with
Third-party autofocus can lag first-party lenses in demanding tracking
Warranty and returns handling varies by region and can be slower than buying locally
The deepest cuts often sit on older or discontinued lines for a reason
Verdict
Sirui makes genuinely interesting glass, and the anamorphic range in particular offers a look that was inaccessible at this price a few years ago. During a major campaign the discounts on specific series are real and worth acting on.
Just do not buy the percentage. Work out which lens you want on optical and practical grounds, check what SAVE70 actually reduces that item to, compare against authorised retailers who may handle warranty claims more conveniently, and buy the lens rather than the discount. A heavily reduced lens in the wrong mount or squeeze factor is not a saving.
Promotional terms, eligibility and values are set by the provider and can change at any time. Always confirm the current terms on the official site before signing up or completing a purchase.