You can add a clickable link to an image or sticker component, or make an entire single-image display clickable, by using the Link section in the editor.
Steps
Link an image or sticker component
Click the image or sticker component you want to link in the left panel of the editor.
Scroll down to the Link section.
Enter your URL in the link field.
Link an entire single-image display
Only single-image type displays can have the entire popup area linked.
Create a display using the Single Image type.
In the editor, scroll to the Link section and enter your URL.
How to Add a Partial Link to an Image
You can add a link to a specific area of an image by using the "Add Partial Link" button.
Steps
In the left panel of the editor, click the image or sticker component you want to link.
In the Link section, click "Add Partial Link".
Cover the area you want to link with the anchor, then click "Set".
Set a link or action on a button
You can choose what happens when a visitor clicks a button: go to a URL, close the display, or open another display.
Steps
In the left panel of the editor, click the button component you want to set up.
Open the Link / Action section.
Under Action, choose what happens on click:
Go to link: takes the visitor to the URL you specify.
Close display: closes the display.
Trigger another display: shows another display you choose.
Depending on the action you chose:
Go to link: enter the URL in the Link field, then under Open in, choose Open link in new window or Open link in current window.
Trigger another display: under Display to trigger, select the display to show.
If needed, set Close display on click to Yes. The current display closes when the button is clicked.
Save, then check the behavior in the preview.
If Button type is Pair, set up the second button the same way under Button two link / action.
The submit button in an email form does not have this setting. To set what happens after the form is submitted, use After submission show the user in the display settings.
Trigger another display can only open displays in Live mode. For details, see How to open another display from a display.
To carry the current page's query parameters (the part after "?") over to the destination URL, check Query param passthrough. For details, see Query parameter passthrough.