Placeholders are templates for values. For example, the template {first_name} will be filled with the first name taken from the person’s LinkedIn profile (the first name is the value).

Some Placeholders are pre-set as default at Prospect Labs and can be found and used when creating steps in the campaign.

More about Default Placeholders here.

Other placeholders are Dynamic which require a little bit more work but can help you to create incredibly personalised messages.

How to create Dynamic Placeholders is here.

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