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Manage Your Artist Roster on YouTube (For Labels)
Manage Your Artist Roster on YouTube (For Labels)

The new Artist Roster feature allows you to explore and access insights for your artists.

Josta avatar
Written by Josta
Updated over 2 weeks ago

This feature consolidates essential tools, giving music labels the ability to oversee their artists’ YouTube presence with precision, plan smarter promotional strategies, and grow their audience effectively.

Label Requirements

  • Set up a User Owned and Operated Channel on YouTube for your label. If you don't have one yet, first head to Google and create an account. Afterward, please read Google’s help article for step-by-step instructions on how to create the channel.

  • Be authorized to manage two or more of your artist's Official Artist Channels (OAC). Share the Artist Guide included in this article with your roster so they can grant you the necessary permissions.

Artist Requirements

  • Your channel must be an Official Artist Channel (OAC). For more information on how to create your OAC please read our guide here.

  • Follow the Artist Guide included in this article to grant access and set the required permissions for the label to be able to view the performance data.

Artist Guide (3 Steps)

Grant permission to a manager/label account as an OAC Channel.

1. Access YouTube Studio from your account.

2. Click on "Settings" which is located on the left side panel, then click "Permissions" after the pop-up window opens, and finally click "Invite".

3. Invite the label using the email address registered with their YouTube account.

Once two of your artists grant your channel access, the Artist Roster will become available automatically in YouTube Studio and on the mobile app.

Here’s what it offers:

Comprehensive Artist Overview

Get an organized view of all the artists you manage and easily sort it by key metrics like total views or unique audience reach.

Performance Tracking

Access detailed insights into your artists’ performance, including trends in views and audience engagement over the past week. This data helps you understand what’s working and where adjustments might be needed.

Spot and Leverage Viral Trends

Stay updated on sudden spikes in content performance. This feature helps you identify and act on viral moments quickly, boosting visibility and audience engagement.

Streamlined Artist Analytics

Switch effortlessly between the analytics dashboards of individual artists. This enables better comparison, efficient management, and more informed decisions for your roster.

Please contact us at support@protonradio.com if you have any issues along the way!


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