As Spotify continues to evolve and refine its platform, it has implemented a Noise Content Policy aimed at maintaining a high-quality listening experience and preserving the integrity of its royalty system.
This policy can lead to some tracks being removed or made ineligible for royalties, especially if they don’t meet certain requirements.
What Is Considered "Noise Content"?
Spotify defines "Noise Content" as non-music, non-spoken-word audio. This includes, but is not limited to:
White noise and other noise types (e.g., pink, brown)
Nature sounds (e.g., rain, ocean waves)
Ambient or background sounds (e.g., coffee shop ambiance, city traffic)
Machine noises (e.g., fan hums, air conditioners)
Sound effects
Non-spoken ASMR
Silence
Other related subgenres that do not involve music or speech
This type of content is often used for relaxation, meditation, focus, or sleep. While it serves a valuable purpose for listeners, Spotify has implemented specific guidelines regarding its presentation and monetization.
Spotify’s Updated Noise Content Rules
1. Minimum Track Length
Starting in 2024, Spotify requires all Noise Content tracks to be longer than 2 minutes. Tracks that are 2 minutes or less may be removed or disqualified from earning royalties. This rule is enforced at Spotify’s discretion to discourage short, low-effort uploads aimed at gaming the system.
2. Reduced Royalty Rates
Noise Content now earns significantly less—about 80% lower—than standard music or spoken word. This change targets inflated stream counts and aims to ensure fairer compensation for more engaging, listener-focused content.
Implications for Record Labels
If your label manages or distributes albums that include Noise Content—such as sleep aid recordings, ambient soundscapes, or ASMR experiences—it’s essential to:
Review Your Catalog: Identify tracks under 2 minutes that meet the criteria above and consider extending their duration to comply with the new policy.
Adjust Future Releases: Ensure all non-musical tracks are longer than 2 minutes and be aware of the reduced royalty rates for Noise Content.
Communicate with Artists and Producers: Inform them about these policy changes to ensure content is formatted and published in compliance with Spotify's guidelines.
Non-compliance could lead to monetization issues, delisting of tracks, or interruption of royalty payments, potentially affecting your revenue and artist relations.