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Spotify Discovery Mode: Intent Rate

What does it mean & how does it work?

Jason Wohlstadter avatar
Written by Jason Wohlstadter
Updated this week

On Proton, music labels and artists can access and enable Discovery Mode on specific, eligible tracks. Results from the Discovery Mode campaign are available a month later and include something called the "Intent Rate".

Here's how Spotify defines the "Intent Rate" in their own words:

"INTENT RATE: The percentage of converted listeners who saved tracks from your release or added them to a playlist. These actions show intent to listen to you again in the future. Our research shows saves and playlist adds correlate with a 2.5x increase in streaming of an artist 6 months later."

In Discovery Mode, the "Intent Rate" is the percentage of listeners who either...

  • (A) Added the track to a personal playlist.

  • (B) Hearted the track / added it to their "Liked Tracks" playlist.

This means if 100 listeners heard the track in Discovery Mode, your intent rate would be 25% if 25 of those listeners added the track to a personal playlist or hearted the track, effectively adding it to their personal collection for later listening.


Intent Rate, Auto Renewal, and the
3 Track Limit for Discovery Mode

On Proton, artists & label managers can enable Discovery Mode on up to 3 tracks per month.

At the end of the month, these tracks will be automatically removed from Discovery Mode.

However, if the Intent Rate for the track reaches 1% or higher in the previous month, that song will be automatically renewed for Discovery Mode next month and will NOT count towards the 3 track limit.

This means over time, you can build a repertoire of more than 3 tracks running in Discovery Mode with a high Intent Rate.

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