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Guide: Customer Research

Learn how to use the Customer Research feature

Landon avatar
Written by Landon
Updated over a week ago

Overview

Customer Research is a critical feature in Publishing.ai that helps authors generate comprehensive market research for their book topics. This process traditionally takes many hours to complete independently but can be completed in minutes using Publishing.ai.

What You'll Learn

  • How to generate customer research based on your chosen book topic

  • Step-by-step process for using the Customer Research feature

  • Best practices for reviewing and using research results

Prerequisites

Before starting customer research, ensure you have:

  • A book topic with Proof of Concept

  • Understanding of your target demographic

  • ASIN or ISBN numbers from similar books on Amazon

Have you watched Customer Research yet? Start there and learn the best

methods to complete customer research.


​ Refer to the Customer Research Sheet to see a sample of what

your customer research should look like.


Step-by-Step Process

Step 1: Enter Your Book Topic

  1. Navigate to the Customer Research feature

  2. Enter the specific topic for your customer research

  3. Important: Ensure your topic has Proof of Concept before proceeding

Warning: Do not cut corners on topic validation. This protects your investment and maximizes your chances of success.

Step 2: Define Target Demographic

  1. Specify your target demographic in the designated field

  2. This ensures the research considers your specific intended audience

  3. For detailed demographic guidance: Click the provided demographic link

To learn more about your target demographic, CLICK HERE

Step 3: Add Competitor Book Information

ASIN and ISBN Requirements

  1. Enter 10-digit ASIN numbers OR 10-digit ISBN numbers from similar books on Amazon

  2. Use books that closely match your topic and target audience

  3. Multiple entries: Separate with commas if entering more than one number

Finding ASIN and ISBN Numbers

  • ASIN numbers: Available for all Amazon products including e-books

  • ISBN numbers: Only use 10-digit ISBNs (e-books only)

  • Not compatible: 13-digit ISBN numbers from paperback books will not work

Help Resources

  • Click tooltip icons (?) for guidance on finding ASIN numbers

  • Detailed troubleshooting guide: Available through the provided link for finding, adding, and troubleshooting ASIN/ISBN input

For more detailed information and help with finding, adding, and troubleshooting ASIN and ISBN input, please click HERE.

Step 4: Generate Research

  1. Click the Create button

  2. Monitor the generation process in the output section (right side of screen)

  3. Generation time: Reports typically complete within 5-10 minutes

Monitoring Options

  • Stay on page: Watch for completion in real-time

  • Work elsewhere: You will receive both in-app notifications and email alerts when complete


After Generation

Reviewing Results

If Satisfied with Results

  1. Click the Copy button in the top-right section to copy all content

  2. Alternative: Highlight specific sections and use Ctrl+C to copy selected portions

If You Want Different Results

  1. Click the Create button again to reset and generate new research

  2. Use arrow toggles to navigate between different report versions

  3. Access different versions through the dropdown menu

Version Management

  • Multiple versions: Use dropdown to access different research report versions

  • Navigation: Arrow toggles allow movement between generated reports

  • Locking: Once locked, research cannot be edited but remains accessible for reference


Important Notes and Best Practices

Quality Review Requirements

Always read through the complete customer research output to ensure alignment with your book's intended focus.

Common AI Limitations

AI-generated research may occasionally include:

  • Scope misunderstanding: AI might misinterpret your topic's intended scope

  • Irrelevant ideas: Content that doesn't make sense for your target audience

  • Contradictory information: Conflicting ideas within the same report

Troubleshooting Poor Results

If research results don't meet expectations:

  1. Update ASIN/ISBN numbers: Choose books that align better with your specific topic

  2. Verify target demographic: Ensure your demographic selection matches your intended readers

  3. Refine topic focus: Consider narrowing or clarifying your book topic

Content Refinement

Research outputs may require further refinement to perfectly match your book's direction and audience needs.

If you feel something in this guide is missing, please let us know by contacting support@publishing.com and sharing your feedback!

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